Zobrazeno 1 - 10
of 82
pro vyhledávání: '"Cristina Calvo Porral"'
Publikováno v:
Ciencia Ergo Sum, Vol 27, Iss 2, p 82 (2020)
Las entidades financieras ofrecen cada vez más servicios a sus clientes a través de internet. En este entorno, el objetivo del artículo es analizar cómo influye la confianza y la satisfacción de los usuarios en la intención de uso de los servic
Externí odkaz:
https://doaj.org/article/278096ae984c4653b2082eab844a6945
Autor:
Cristina Calvo Porral, Valentín Alejandro Martínez Fernández, Oscar Juanatey Boga, Jean-Pierre Lévy Mangín
Publikováno v:
Management Letters/Cuadernos de Gestión, Vol 15, Iss 1, Pp 93-118 (2015)
Store brands account for and important market share in the Spain and a further increase in expected in the next years due to the downturn. However, there is lack of research on store brand customer-based Brand Equity. This study attempts to propose a
Externí odkaz:
https://doaj.org/article/d7753bc70d2e44deb9eae3be06b31528
Publikováno v:
Ciencia Ergo Sum, Vol 20, Iss 2, Pp 107-120 (2013)
Se analizan los factores de atracción comercial de los centros comerciales, así como el perfil del usuario de este formato de distribución. También se plantean dos objetivos diferenciados: a) obtener una aproximación a las características del c
Externí odkaz:
https://doaj.org/article/d8d489f24131490fba92c7af811455da
Publikováno v:
RAE: Revista de Administração de Empresas, Vol 56, Iss 1 (2016)
With today’s trend toward higher store concentration, building strong store brands has become a priority for many retailing companies. This study aims to analyze the differences in store brands’ purchasing likelihood between store brands with a m
Externí odkaz:
https://doaj.org/article/282e5a5024394dd887d20dd74681e9b9
Publikováno v:
Spanish Journal of Marketing-ESIC, Vol 26, Iss 3, Pp 385-404 (2022)
Purpose – Some aspects of technology behaviour remain unclear, such as the generation of technology use and engagement. So, this study aims to address the following question: does engagement with technology drive the use of technology?or does the u
Externí odkaz:
https://doaj.org/article/26c6b08a00c94223b83e840bdc685ec6
Publikováno v:
Spanish Journal of Marketing-ESIC, Vol 25, Iss 3, Pp 425-445 (2021)
Purpose – Mobile services are expanding rapidly, and in this tremendously dynamic environment, companies should provide value-added services to meet users’ demand. In this context, the study aims to determine whether different user groups exist i
Externí odkaz:
https://doaj.org/article/7173ee82a5014dadafcb31ba466a398a
Publikováno v:
Spanish Journal of Marketing-ESIC, Vol 23, Iss 1, Pp 25-43 (2019)
Purpose – The growing availability of wireless internet services and the great popularization of smartphones and other mobile devices means a greater challenge for mobile service companies that need to identify the factors influencing the use behav
Externí odkaz:
https://doaj.org/article/be73e0ca2d084bebb75bd8f581e0b350
Publikováno v:
Foods, Vol 10, Iss 9, p 2224 (2021)
“Is consumer food behavior influenced by celebrity endorsement?”. This question remains unsolved despite celebrities constantly recommending different products in their social media networks. Much of the literature on celebrity endorsement focuse
Externí odkaz:
https://doaj.org/article/6de002cc521c4c2ba12bf74c78287054
Publikováno v:
International Journal of Wine Business Research.
Purpose Celebrity endorsement is one of the most popular marketing communication tools that have been used by beverage companies to influence consumers’ behaviour, but little is known about the extent this communication strategy can be impactful an
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1e5d26054c15a973f26a22d741c6f236
https://doi.org/10.1108/ijwbr-10-2022-0037
https://doi.org/10.1108/ijwbr-10-2022-0037
Publikováno v:
Foods, Vol 10, Iss 4, p 794 (2021)
Consumers experience mainly positive emotions in response to food products, and the reason is that, for most individuals, eating and drinking is a pleasurable experience. On this premise, in light of the Theory of Positive Asymmetry, this study answe
Externí odkaz:
https://doaj.org/article/4b73b1943d4a41f8abb487a60c64947c