Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Cristiana Rêga Pereira"'
Autor:
António Carrizo Moreira, Cristiana Rêga Pereira, Margarida Fernandes Lopes, Raquel Arêde Rodrigues Calisto, Vera Teixeira Vale
Publikováno v:
Management Letters/Cuadernos de Gestión, Vol 23, Iss 1, Pp 23-35 (2023)
Although city branding is not new, the importance of sustainability and environmental demands is placing an enormous challenge in city/place branding activities. As such, the aim of this article is to analyze how sustainable/green city/place branding
Externí odkaz:
https://doaj.org/article/a36a7605e1a54d2f9e9cc17203af575c
