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This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners
Publikováno v:
Ethics and Neuromarketing
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::827121e09ae99855de352d034211638d
https://doi.org/10.1007/978-3-319-45609-6
https://doi.org/10.1007/978-3-319-45609-6
Autor:
Catalin Ducu, Cristian Ducu
Publikováno v:
Ethics and Neuromarketing ISBN: 9783319456072
Neuromarketing is one of those emerging fields that promise a lot, but are also surrounded in controversy. It promises to offer a privileged access to the most intimate emotions and unconscious thoughts, which should serve as an undisputed background
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::06aca9299f3e804001fc475e35c99637
https://doi.org/10.1007/978-3-319-45609-6_3
https://doi.org/10.1007/978-3-319-45609-6_3
Autor:
Cristian Ducu, Irina Stanciugelu
In 1947, the Hutchins Commission talked for the first time on the social responsibility of the press. It was 6 years before having the idea of social responsibility being applied to the work of company managers and companies themselves. According to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::5a615e75eb339c6f198a533cca29c501
http://www.csrconferences.org/RePEc/aes/icsrog/2013/2013_2_008.pdf
http://www.csrconferences.org/RePEc/aes/icsrog/2013/2013_2_008.pdf
Most corporations have internal Ethics training programs as part of either an Ethics & Compliance management system or a Corporate Social Responsibility strategy. The basic assumption of these training programs is the idea that human behaviour can be
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::7a3b2e4863c0697caa78588d2fa295ef
http://www.csrconferences.org/RePEc/aes/icsrog/2012/2012_1_016.pdf
http://www.csrconferences.org/RePEc/aes/icsrog/2012/2012_1_016.pdf