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Crespo, Beatriz Vaz Serra
Currently, museums show difficulty in setting their ticket prices, as well as in increasing their revenue while remaining inclusive. Pay As You Wish is a pricing mechanism in which visitors are allowed to pay whatever value they wish for the museum v
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1437::1fe9fd7a0eab5cca9b23205737dff5e8
https://hdl.handle.net/10362/69207
https://hdl.handle.net/10362/69207
