Zobrazeno 1 - 10
of 44
pro vyhledávání: '"Craig A. Kelley"'
Publikováno v:
Electroanalysis. 23:2915-2924
This paper demonstrates for the first time, successful electrocatalytic oxidation of electroactive estrogenic phenolic compounds (EPCs) at a nickel-modified glassy carbon electrode (Ni-GCE). The electrode was evaluated in terms of electrocatalytic ac
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::07861d1afbb49d0d6144450637f68426
https://doi.org/10.1002/elan.201100406
https://doi.org/10.1002/elan.201100406
Publikováno v:
Journal of Education for Business. 85:299-306
The authors report the results of a survey of 420 deans at Association to Advance Collegiate Schools of Business-accredited business schools in an attempt to describe how these schools have implemented the new assurance of learning standards. The res
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::29b598fcc813a15c66d112dece7f27d8
https://doi.org/10.1080/08832320903449519
https://doi.org/10.1080/08832320903449519
Autor:
Craig A. Kelley
Publikováno v:
Journal of Marketing Education. 29:201-209
The past 20 years have seen a growth in the teaching of marketing in business schools around the world. This article reports the trends and challenges that will face U.S. marketing educators teaching abroad over the next 10 years. Predictions are fro
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1734186bc1ccf8ed49994b27a6a2d389
https://doi.org/10.1177/0273475307306885
https://doi.org/10.1177/0273475307306885
Autor:
Jacqueline J. Brown, Craig A. Kelley
Publikováno v:
Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319170510
Generally, the mix of courses offered in the marketing curriculum has changed as knowledge of marketing has advanced. However, a course in marketing and public policy is absent from many curricula. This paper examines the response of marketing educat
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::29bf207ea4a7170f3e0b961107c42a9d
https://doi.org/10.1007/978-3-319-17052-7_44
https://doi.org/10.1007/978-3-319-17052-7_44
Publikováno v:
Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319170541
Marketing educators often have difficulty deciding on an examination procedure. This study reports the results of a national survey of marketing educators and students that was undertaken to ascertain what effective marketing educators do when design
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::05cee666762989f02533b9894e8afc96
https://doi.org/10.1007/978-3-319-17055-8_54
https://doi.org/10.1007/978-3-319-17055-8_54
Autor:
Craig A. Kelley
Publikováno v:
Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319170510
Recent attempts to demonstrate consumer product warranties reduce perceived risk have yielded mix results. The present paper extends previous research by investigating the effectiveness of warranties and other selected extrinsic cues as reducers of p
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ddcde5684f46b07b9cadced4ab5ee406
https://doi.org/10.1007/978-3-319-17052-7_66
https://doi.org/10.1007/978-3-319-17052-7_66
Autor:
Craig A. Kelley, Richard K. Brock
Publikováno v:
Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319170510
Recently, there has been a considerable amount discussion concerning the role of affect in shaping consumer behavior. This discussion has resulted in a second look at some multiattribute attitude models. This paper investigates the theoretical aspect
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::43ff8f7a06948dcd7533addecf1f1cba
https://doi.org/10.1007/978-3-319-17052-7_22
https://doi.org/10.1007/978-3-319-17052-7_22
Autor:
John E. Merchant, Craig A. Kelley
Publikováno v:
Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319170541
Product warranties increasingly are being used by consumer and industrial manufacturers as product differentiation tools. A well developed warranty program involves a considerable investment which, as with any marketing decision, should be periodical
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a4aa9c97f76facf9496cb3c968791f4f
https://doi.org/10.1007/978-3-319-17055-8_59
https://doi.org/10.1007/978-3-319-17055-8_59
Publikováno v:
Journal of Education for Business. 82:3-10
Recently adopted standards by the International Association to Advance Collegiate Schools of Business (AACSB) require accredited schools to define a set of specific goals and student-learning outcomes from their mission statements. In addition, AACSB
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3fd77165ad96ec63cd19ad200c4a5855
https://doi.org/10.3200/joeb.82.1.3-10
https://doi.org/10.3200/joeb.82.1.3-10
Publikováno v:
Contemporary Management Research. 2:3-16
A growing body of research has emerged related to the online shopping. In this study, the current literature related to media factors that influence online shopping behavior is extensively surveyed by identifying key dimensions. Four dimensions of th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::657485ad496c276201ca27a10ccaa9d9
https://doi.org/10.7903/cmr.74
https://doi.org/10.7903/cmr.74