Zobrazeno 1 - 10
of 71
pro vyhledávání: '"Covert advertising"'
Publikováno v:
Trendovi u Poslovanju, Vol 12, Iss 1, Pp 136-141 (2024)
Looking at the media, especially television, it is noticeable that marketing and advertising occupy an important segment. Organizations realize the importance of media advertising in order to promote their products and services. And while we are watc
Externí odkaz:
https://doaj.org/article/c87ff4cd320847c5824d8c26b4eb3000
Autor:
Viorela Dan, Sara Mahlmeister
Publikováno v:
European Journal of Health Communication (EJHC), Vol 4, Iss 3 (2023)
When pharmaceutical companies operate disease-awareness websites, they are required to give complete and accurate information to consumers, but at the same time, they are seeking to increase revenue. In most countries, direct-to-consumer advertising
Externí odkaz:
https://doaj.org/article/d203fcac5e2146969d32b50a1c55b6f6
Autor:
Saenger, Christina, Song, Doori
Publikováno v:
Journal of Consumer Marketing, 2019, Vol. 36, Issue 5, pp. 643-654.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JCM-12-2017-2475
Publikováno v:
Baština, Vol 2019, Iss 48, Pp 171-179 (2019)
The development of technology contributed to the development of new media. People are increasingly choosing to communicate, to inform themselves, or work on the Internet, and they are exposed to a large number of messages on a daily basis. Today, com
Externí odkaz:
https://doaj.org/article/ab2cbf854761447f997aa70f254c6fd2
Akademický článek
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Autor:
Montero Río, Candela
Publikováno v:
Anuario da Facultade de Dereito da Universidade da Coruña. 26:125-154
[Resumo] No presente documento lévase a cabo unha análise da figura dos influencers, a súa labor nas redes sociais e de que xeito se introduce a publicidade a través destes medios. Partindo desta base, examínase a publicidade encuberta en xeral,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::bdfc2224164517ca81c45fc7e87a2d7f
https://doi.org/10.17979/afdudc.2022.26.0.9286
https://doi.org/10.17979/afdudc.2022.26.0.9286
Publikováno v:
Marketing Intelligence & Planning, 2017, Vol. 35, Issue 5, pp. 578-593.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/MIP-11-2016-0212
Autor:
Grochala, Beata
Publikováno v:
Acta Universitatis Lodziensis. Folia Linguistica. 2(51):165-176
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=534977
Publikováno v:
Industrial Management & Data Systems, 2014, Vol. 114, Issue 1, pp. 107-122.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IMDS-04-2013-0204
Autor:
Mikić, Sanja
Ovaj rad donosi pregled oglašivačkih metoda koje se koriste na popularnim društvenim mrežama, uključujući Instagram, Facebook i posebice TikTok. Korisnici društvenih mreža svakodnevno su izloženi velikom broju oglasa, bilo da se radi o klasi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______9510::8bf334f2e31b425ea5209e0162b423d2
https://repozitorij.aukos.unios.hr/islandora/object/aukos:1093
https://repozitorij.aukos.unios.hr/islandora/object/aukos:1093
