Zobrazeno 1 - 10
of 199
pro vyhledávání: '"Country of origin image"'
Publikováno v:
Indonesian Interdisciplinary Journal of Sharia Economics, Vol 8, Iss 1 (2024)
This study aims to analyze the influence of country of origin image, brand image, and product quality partially and simultaneously on purchasing decisions. The type of research used is quantitative. The population in this study are consumers of Some
Externí odkaz:
https://doaj.org/article/c4a21677b09941f5a6500c903ce880fd
Publikováno v:
Journal of Product & Brand Management, 2023, Vol. 33, Issue 1, pp. 108-124.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JPBM-01-2023-4328
Autor:
Islam, Talat, Hussain, Mawra
Publikováno v:
International Journal of Emerging Markets, 2022, Vol. 18, Issue 11, pp. 5049-5067.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJOEM-08-2021-1194
Publikováno v:
British Food Journal, 2022, Vol. 124, Issue 13, pp. 501-519.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/BFJ-10-2021-1160
Akademický článek
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Autor:
Arghashi, Vahideh, Okumuş, Abdullah
Publikováno v:
Journal of Islamic Marketing, 2020, Vol. 13, Issue 4, pp. 956-974.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JIMA-04-2020-0106
Publikováno v:
Gadjah Mada International Journal of Business, Vol 24, Iss 1, Pp 101-126 (2022)
The mushrooming growth of luxury brands has been evidenced worldwide, especially among developing countries such as Malaysia. Despite Malaysian consumer confidence slowing due to uncertainty about the economic conditions, the demand for luxury brands
Externí odkaz:
https://doaj.org/article/a044b8d3515645ea9229a9ecbb9b5b34
Publikováno v:
Cogent Business & Management, Vol 9, Iss 1 (2022)
The growth of the “Internet” and the subsequent use of smartphones has led to heavy social media usage in recent years. Social media campaigns have been successful in influencing purchase intention. Ethnocentrism also affects the purchase intenti
Externí odkaz:
https://doaj.org/article/3d6b03819017438eab15b415a4f9b7d3
Autor:
Lin, Chih-Pin, Dong, Tse-Ping
Publikováno v:
International Marketing Review, 2021, Vol. 38, Issue 3, pp. 487-513.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IMR-11-2019-0262
Publikováno v:
Düzce Tıp Fakültesi Dergisi, Vol 23, Iss Special Issue, Pp 122-130 (2021)
Aim: The aim of this study is to investigate individuals’ attitude towards the coronavirus disease 2019 (COVID-19) vaccine, and explain vaccination intention in the framework of the theory of reasoned action. The study extends the theory of reasone
Externí odkaz:
https://doaj.org/article/0aaf8db3154c4a5e80a5d0e4b2ce530a