Zobrazeno 1 - 10
of 324
pro vyhledávání: '"Country Brand"'
Autor:
Miyamaru, Letícia, Lourenção, Marina, Dallavale de Pádua, Silvia Inês, de Moura Engracia Giraldi, Janaina
Publikováno v:
Benchmarking: An International Journal, 2023, Vol. 31, Issue 1, pp. 278-306.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/BIJ-02-2022-0086
Autor:
Novoselova Olga V., Simon Judit, Kemény Ildikó, Zhu Kai, Csobán Katalin, Balogh Andrej, Dávid Lóránt Dénes
Publikováno v:
Management şi Marketing, Vol 18, Iss 2, Pp 145-171 (2023)
The stronger capacity of falsehood to diffuse in comparison with the truth pushes researchers to identify fake news effects on the formation of country brand equity due to the distant and intangible nature of this notion. To explore this exposure, va
Externí odkaz:
https://doaj.org/article/5e4859f39d0e460fa913872e0c62048f
Publikováno v:
Virtual Economics, Vol 5, Iss 3, Pp 31-49 (2022)
Recently, the topic of carbon neutrality has been gaining momentum. Such trends are mainly related to the adoption of important global agreements, such as the European Green Deal, as well as the implementation of the Sustainable Development Goals. Su
Externí odkaz:
https://doaj.org/article/80879f24db3e446ba14bb1dbbc0f753a
Autor:
Revilla-Camacho, Maria-Angeles, Rodriguez-Rad, Carlos, Garzon, Dolores, Sánchez del Río-Vázquez, María-Elena, Prado-Roman, Camilo, Palacios-Florencio, Beatriz
Publikováno v:
Academia Revista Latinoamericana de Administración, 2022, Vol. 35, Issue 2, pp. 163-182.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/ARLA-07-2021-0132
Publikováno v:
Ecoforum. 10(3)
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=1053321
Autor:
Montanari, Maria Gabriela, Giraldi, Janaina de Moura Engracia, Galina, Simone Vasconcelos Ribeiro
Publikováno v:
Benchmarking: An International Journal, 2019, Vol. 27, Issue 7, pp. 2148-2165.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/BIJ-09-2018-0277
Publikováno v:
International Marketing Review, 2020, Vol. 37, Issue 2, pp. 319-344.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IMR-06-2019-0152
Autor:
Galina Studinskа
Publikováno v:
Економічний вісник університету, Iss 43, Pp 34-42 (2019)
The methodological approach to the assessment of parity of trade relations is proposed. The analysis of the volume of export and import, their commodity structure is considered as a traditional cost approach to assess the equivalence of foreign trade
Externí odkaz:
https://doaj.org/article/cab5629a75084ffa9d466791c129c406
Akademický článek
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Autor:
Kübra Ulutaş
Publikováno v:
Multidisciplinary Business Review (2021)
Even though, in the past, competition depended on the factors of production possessed, today it depends on the production of value-added goods, their export, and finally, branding of the country today. Since the late 1990s, the brand value of countri
Externí odkaz:
https://doaj.org/article/e0cbe5b5ed2d4391b50deb04104ef3ba