Zobrazeno 1 - 10
of 26
pro vyhledávání: '"Costas Assimakopoulos"'
Publikováno v:
International Review on Public and Nonprofit Marketing. 19:555-574
In a hidden environment, brand personality occupies a cardinal position in non-profit organisations. Thus, the non-human, inanimate entities seek ways of applying the element of anthropomorphism in their brand personality in relation to brand experie
Publikováno v:
Journal of Tourism, Heritage & Services Marketing, 4, 2, 24-31
As most of the sectors of the world economy, tourism has also been affected by the global economic crisis and the resulting social redeployment. This global socio-economic situation, since 2010, has exerted additional pressure on the mental health an
Externí odkaz:
https://www.ssoar.info/ssoar/handle/document/66428
Publikováno v:
Studies in Higher Education. 47:1-12
Despite previous research claiming surveillance emerges from student evaluations of teaching (SET), there is an absence of research using surveillance theory to determine whether it emerges, the nature of the surveillance should it emerge, and how ac
Autor:
Iordanis Kotzaivazoglou, Garyfallos Fragidis, Eugenia Papaioannou, Costas Assimakopoulos, Ioannis Nanos, Nektaria Astrini
Publikováno v:
Sustainability
Volume 15
Issue 5
Pages: 3976
Volume 15
Issue 5
Pages: 3976
Banks are under criticism that their business models are not adequately sustainable and also that they do not contribute largely to the resolution of the big issues of humanity. For this, banks seek eagerly to develop sustainable and socially respons
Autor:
Costas Assimakopoulos
Publikováno v:
Procedia of Economics and Business Administraion. 5:17-22
Publikováno v:
International Journal of Retail & Distribution Management. 47:894-914
Purpose The purpose of this paper is to identify the factors influencing the adoption of mobile self-service retail banking technologies, and the degree of influence of each factors leading their usage. Having mobile banking (MB) as the reference ser
Publikováno v:
International Journal of Bank Marketing. 37:1165-1189
PurposeThe purpose of this paper is to investigate which of four well-established theoretical models (i.e. technology acceptance model, theory of planned behavior, unified theory of acceptance and use of technology, decomposed theory of planned behav
Autor:
Costas Assimakopoulos
Publikováno v:
International Journal of Agricultural and Environmental Information Systems. 9:34-44
In this article, consumer dissatisfaction of agro-food products is studied. Specifically, the main reasons for triggering dissatisfaction are identified and ranked. Additionally, the factors that affect consumer's complaining behavior is also studied
Publikováno v:
International Journal of Retail & Distribution Management. 45:532-549
Purpose The purpose of this paper is to investigate the usage of university Facebook (FB) groups and sites by undergraduate students seeking information about their departments and the ways these pages could be used to acquire students. The factors t
Publikováno v:
International Journal of Internet Marketing and Advertising. 15:352
Social networking sites (SNSs) are considered to be an essential channel of marketing communication with consumers and stakeholders alike. In this paper, the factors that increase the engagement of...