Zobrazeno 1 - 10
of 27
pro vyhledávání: '"Costanza Nosi"'
Publikováno v:
Journal of Consumer Marketing. 40:392-411
Purpose This study aims to analyze the management and marketing literature on food buying and consumption behavior during the COVID-19 pandemic to shed light on how consumers reacted to this global crisis, to help interpret consumer reactions to poss
Publikováno v:
International Journal of Event and Festival Management.
PurposeThe aim of this study is to understand the transformations that the event industry has undergone during the COVID-19 pandemic and what changes still may happen in the future, here according to business event managers.Design/methodology/approac
Why do consumers free ride? Investigating the effects of cognitive effort on postpurchase dissonance
Publikováno v:
Journal of Consumer Marketing. 39:417-431
Purpose Building on the theoretical paradigms of consumer free-riding and cognitive dissonance, this study aims to evaluate whether consumers’ cognitive effort when making a purchase decision impacts upon the relationship between free-riding habits
Publikováno v:
Journal of Strategic Marketing. :1-22
Publikováno v:
Global Fashion Management Conference. 2020:1472-1486
Digital channels are becoming increasingly important in consumer purchase decisions. Yet, the availability of several different channels present consumers the opportunity to switch between one and another, such a phenomenon is called cross-channel fr
Publikováno v:
British Food Journal. 122:976-994
PurposeUsing an enhanced version of the theory of reasoned action (TRA), this study investigates the antecedents of organic quinoa-based food buying intention. In addition to attitude toward this behavioral intention, the proposed model examines the
Publikováno v:
British Food Journal. 121:275-288
PurposeThe purpose of this paper is to investigate the influence that social media usage has on the online purchases of wine and to examine whether objective and subjective knowledge moderates this relationship.Design/methodology/approachA structured
PurposeThe study tests a model that considers online brand trust in different nonbrand-owned touchpoints as a multifactorial construct constituted by: social network influencers, bloggers, online retail platforms and brand-related user generated cont
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::424c9987edaca04d97aa395826f8fb8a
https://hdl.handle.net/20.500.14279/26914
https://hdl.handle.net/20.500.14279/26914
Italy has one of the highest levels of childhood overweight and obesity in Europe. Therefore, preventing children from becoming overweight is a major public health challenge. Here, we used a mixed-method research approach - including a quasi-experime
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d450c38b3962ab0aec6a6c6ae30b5db3
http://hdl.handle.net/11367/101578
http://hdl.handle.net/11367/101578