Machine learning uncovers the most robust self-report predictors of relationship quality across 43 longitudinal couples studies

Autor: Joel, Samantha, Eastwick, Paul W., Allison, Colleen J., Arriaga, Ximena B., Baker, Zachary G., Bar-Kalifa, Eran, Bergeron, Sophie, Birnbaum, Gurit E., Brock, Rebecca L., Brumbaugh, Claudia C., Carmichael, Cheryl L., Chen, Serena, Clarke, Jennifer, Cobb, Rebecca J., Coolsen, Michael K., Davis, Jody, de Jong, David C., Debrot, Anik, DeHaas, Eva C., Derrick, Jaye L., Eller, Jami, Estrada, Marie-Joelle, Faure, Ruddy, Finkel, Eli J., Fraley, R. Chris, Gable, Shelly L., Gadassi-Polack, Reuma, Girme, Yuthika U., Gordon, Amie M., Gosnell, Courtney L., Hammond, Matthew D., Hannon, Peggy A., Harasymchuk, Cheryl, Hofmann, Wilhelm, Horn, Andrea B., Impett, Emily A., Jamieson, Jeremy P., Keltner, Dacher, Kim, James J., Kirchner, Jeffrey L., Kluwer, Esther S., Kumashiro, Madoka, Larson, Grace, Lazarus, Gal, Logan, Jill M., Luchies, Laura B., MacDonald, Geoff, Machia, Laura V., Maniaci, Michael R., Maxwell, Jessica A., Mizrahi, Moran, Muise, Amy, Niehuis, Sylvia, Ogolsky, Brian G., Oldham, C. Rebecca, Overall, Nickola C., Perrez, Meinrad, Peters, Brett J., Pietromonaco, Paula R., Powers, Sally I., Prok, Thery, Pshedetzky-Shochat, Rony, Rafaeli, Eshkol, Ramsdell, Erin L., Reblin, Maija, Reicherts, Michael, Reifman, Alan, Reis, Harry T., Rhoades, Galena K., Rholes, William S., Righetti, Francesca, Rodriguez, Lindsey M., Rogge, Ron, Rosend, Natalie O., Saxbe, Darby, Sened, Haran, Simpson, Jeffry A., Slotter, Erica B., Stanley, Scott M., Stocker, Shevaun, Surra, Cathy, Kuile, Hagar Ter, Vaughn, Allison A., Vicary, Amanda M., Visserman, Mariko L., Wolf, Scott

Publikováno v: Proceedings of the National Academy of Sciences of the United States of America, 2020 Aug 01. 117(32), 19061-19071.

Externí odkaz: https://www.jstor.org/stable/26968680

WHAT MAKES A SUPER BOWL AD SUPER? FIVE-ACT DRAMATIC FORM AFFECTS CONSUMER SUPER BOWL ADVERTISING RATINGS

Autor: Quesenberry, Keith A., Coolsen, Michael K.

Publikováno v: Journal of Marketing Theory and Practice, 2014 Oct 01. 22(4), 437-454.

Externí odkaz: http://www.jstor.org/stable/43966584

IMC and The Effies: Use of Integrated Marketing Communications Touchpoints Among Effie Award Winners.

Autor: Quesenberry, Keith A.¹, Coolsen, Michael K.², Wilkerson, Kristen³

Publikováno v: International Journal of Integrated Marketing Communications. Fall2012, Vol. 4 Issue 2, p60-72. 13p. 1 Diagram, 3 Charts, 1 Graph.

What Makes a Video Go Viral? Five-Act Dramatic Form Impacts Viral Marketing Video Shares and Views.

Autor: Quesenberry, Keith A.¹, Coolsen, Michael K.² Kquesenberry@messiah.edu

Publikováno v: AMA Winter Academic Conference Proceedings. 2017, Vol. 28, pJ-27-J-28. 2p.

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