Zobrazeno 1 - 6
of 6
pro vyhledávání: '"Contenu généré par les utilisateurs"'
Autor:
Azza Temessek–Behi, Yasmine Laribi
Publikováno v:
Décisions Marketing
Décisions Marketing, Association Française du Marketing, 2017, 84, pp.115-130. ⟨10.7193/DM.084.115.130⟩
Décisions Marketing, Association Française du Marketing, 2017, 84, pp.115-130. ⟨10.7193/DM.084.115.130⟩
International audience; Walking on the tracks of "Enjoy Phoenix"... or how beauty and pedagogy strengthen the power of Youtuber'sinfluence on consumersThe user videos created and hosted on YouTube have a strong following among the hyper-connected pub
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::29bbd8b3e95a91dd3033cea1628426a4
https://doi.org/10.7193/dm.084.115.130
https://doi.org/10.7193/dm.084.115.130
Publikováno v:
FIMS Publications
Purpose Most studies pertaining to social tagging focus on one platform or platform type, thus limiting the scope of their findings. The purpose of this paper is to explore social tagging practices across four platforms in relation to cultural produc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::24f37982f40e823a21cb2769ef9a37e6
https://doi.org/10.1108/jd-09-2015-0110
https://doi.org/10.1108/jd-09-2015-0110
Autor:
Duval, Clara
Publikováno v:
Sciences de l'information et de la communication. 2017
Ce mémoire étudie le « contenu généré par les utilisateurs » (UGC) en tant que notion, outil publicitaire et production et s’efforce également de mettre en lumière des enjeux plus profonds quant aux critiques faites envers la publicité. L
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2592::2937f6422bd6ec6cecd4bf15c3da0fe7
https://dumas.ccsd.cnrs.fr/dumas-02417985/document
https://dumas.ccsd.cnrs.fr/dumas-02417985/document
Autor:
John Deighton, Michael Haenlein, Barak Libai, Eitan Muller, Peter S. Fader, Andreas M. Kaplan
Publikováno v:
Recherche et Applications en Marketing (French Edition)
Recherche et Applications en Marketing (French Edition), SAGE Publications, 2011, 26 (3), pp.117-124. ⟨10.1177/076737011102600306⟩
Recherche et Applications en Marketing (French Edition), SAGE Publications, 2011, 26 (3), pp.117-124. ⟨10.1177/076737011102600306⟩
International audience; Les opportunités que les médias sociaux offrent aux consommateurs, aux entreprises et aux chercheurs en marketing sont quasiment infinies, comme le montrent, entre autres, les articles de ce numéro spécial. Cependant, nous
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9a22129038b3e894bacea8c7bb52e498
https://doi.org/10.1177/076737011102600306
https://doi.org/10.1177/076737011102600306
Autor:
Cayatte, Rémi
Publikováno v:
¿ Interrogations ? Revue pluridisciplinaire de sciences humaines et sociales
¿ Interrogations ? Revue pluridisciplinaire de sciences humaines et sociales, Interrogations, 2016, 23, pp.[En ligne]
¿ Interrogations ? Revue pluridisciplinaire de sciences humaines et sociales, Interrogations, 2016, 23, pp.[En ligne]
This article arranges video games on a scale that materializes their potential as far as the users’ appropriation and involvement is concerned. This scale considers players’ leeway regarding gameplay, the possibilities created by mods, and games
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::16dcdf26f5bf303835b0de8439a3f5dc
https://hal.univ-lorraine.fr/hal-01724569
https://hal.univ-lorraine.fr/hal-01724569
Autor:
ÇEVİKEL, Ar. Gör. Dr. Tolga
Publikováno v:
Issue: 14 55-77
Galatasaray Üniversitesi İletişim Dergisi
Galatasaray Üniversitesi İletişim Dergisi
The professional news organizations being increasingly influenced by the rise of user-generated content tend to show more interest in integrating user-generated content in the professional news making processes in a model defined as ‘the participat
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=tubitakulakb::02ec24932ac86e6d2f09ffbc0e675ed5
https://dergipark.org.tr/tr/pub/gsuilet/issue/7365/96439
https://dergipark.org.tr/tr/pub/gsuilet/issue/7365/96439