Zobrazeno 1 - 10
of 623
pro vyhledávání: '"Content Strategy"'
Autor:
Ashima Agrawal, Daneshwar Sharma, Manoj Kumar Mishra, Mohd Asif Shah, Mumtaz Alam, Vinay Khandelwal
Publikováno v:
Cogent Business & Management, Vol 11, Iss 1 (2024)
In the realm of marketing, capturing the attention of Millennials and Generation Z individuals, known for their short attention spans and ad-skipping tendencies, presents a formidable challenge for marketers. Memes have emerged as a short form of con
Externí odkaz:
https://doaj.org/article/3c706e611cfd43bead0384b610a88fc3
Autor:
Charmaine du Plessis, Christelle Swart
Publikováno v:
South African Journal of Information Management, Vol 26, Iss 1, Pp e1-e14 (2024)
Background: Notwithstanding a large body of academic literature on artificial intelligence (AI) in computer science and other technical fields dating back decades, research is needed on how AI is applied in the context of marketing. Marketers have us
Externí odkaz:
https://doaj.org/article/9f08ee6bbe7a4320924bd75f6b87061f
Autor:
Iankovets Tetiana M.
Publikováno v:
Bìznes Inform, Vol 1, Iss 552, Pp 444-454 (2024)
The aim of the article is to substantiate the system and strategic approaches to content marketing as a digital marketing tool, as well as to systematize the stages of content strategy, taking into account the planning of target customer impressions
Externí odkaz:
https://doaj.org/article/c2d2e699fc104861a91ab140bd4ac221
Autor:
Sven Harambašić, Vatroslav Škare
Publikováno v:
Tržište, Vol 36, Iss 1, Pp 99-114 (2024)
Purpose: This paper presents a comprehensive exploration of the theoretical underpinnings of influencer marketing, with a particular emphasis on identifying and elaborating on key research opportunities in the field. As influencer marketing continues
Externí odkaz:
https://doaj.org/article/312e00d7e9204dcb86a64615d027796e
Akademický článek
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Publikováno v:
Sport, Business and Management: An International Journal, 2023, Vol. 13, Issue 4, pp. 450-469.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/SBM-10-2022-0094
Analysing the influence of Universities’ content strategy on the level of engagement on social media
Publikováno v:
Communication & Society (Formerly Comunicación y Sociedad), Vol 37, Iss 1 (2024)
Social media have become a key tool in the institutional communication of universities to disseminate content and establish interaction and dialogue with their publics. Content strategy in social networks is a relevant aspect to inform their audience
Externí odkaz:
https://doaj.org/article/d9724c4b121e42feb0d359b487fa94ce
Autor:
Clark, Dave1, Dubinsky, Jim2
Publikováno v:
Business Communication Quarterly. Jun2003, Vol. 66 Issue 2, p117-122. 6p.
Publikováno v:
کاوشهای مدیریت بازرگانی, Vol 14, Iss 29, Pp 243-275 (2022)
Introduction: In the present situation, private banks are facing dynamics and challenges such as: insecurity, poor financial instruments, technological and digital problems and so on. However, in order for these banks need a dynamic strategy to inter
Externí odkaz:
https://doaj.org/article/7f00cb83e28d45c8a7bfe71cc8ded292
Publikováno v:
RUDN Journal of Studies in Literature and Journalism, Vol 27, Iss 3, Pp 573-589 (2022)
The highly competitive digital environment makes it necessary to study the content strategies of TV channels that continue to attract a mass audience to the screens. In the example of the program grid of the STS, TNT, and Pyatnitsa TV channels, the g
Externí odkaz:
https://doaj.org/article/88d24ee16e5947ab9d1f3773a1d4df06