Zobrazeno 1 - 10
of 499
pro vyhledávání: '"Consumption value"'
Autor:
Le, Xuan Cu
Publikováno v:
The International Journal of Logistics Management, 2024, Vol. 35, Issue 6, pp. 2012-2031.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJLM-10-2023-0426
Publikováno v:
Spanish Journal of Marketing-ESIC, Vol 28, Iss 4, Pp 481-499 (2024)
Purpose – Integrating the theory of consumption value into the stimulus-organism-response framework, this study aims to analyse the influence of external and internal factors on the customers’ perceptions of utilitarian, hedonic, social and epist
Externí odkaz:
https://doaj.org/article/5ec68ea260a5487aa5bfa5c7226bb9d5
Publikováno v:
Jurnal Manajemen Dan Kewirausahaan, Vol 12, Iss 1, Pp 50-58 (2024)
The surge of Online to Offline (O2O) mobile applications in the Food Beverage (FB) industry has become a significant trend, particularly in the wake of the COVID-19 pandemic. This study aims to empirically investigate the substantial impact of variou
Externí odkaz:
https://doaj.org/article/c3b5eee4a2984293b918e3292ad4fe66
Autor:
Yuma Luqman Adhli, Ferdi Antonio
Publikováno v:
Jurnal Ilmiah Manajemen dan Bisnis, Vol 25, Iss 1, Pp 19-38 (2024)
Purpose– Aims to determine the effect of knowing hedonic motivation along with other factors, such as external and situational factors, on impulsive purchasing decisions for clothing products in cross-border e-commerce. Methodology– This researc
Externí odkaz:
https://doaj.org/article/1ef374a4e1e4466796e775c293c67360
Publikováno v:
Management şi Marketing, Vol 19, Iss 2, Pp 211-232 (2024)
Non-formal music courses are currently experiencing rapid development in emerging countries, many young people are voluntarily taking music courses in addition to their formal education. With the increasing number of music courses, the level of compe
Externí odkaz:
https://doaj.org/article/9d4fe814324f4733882cf5a56b5c280e
Publikováno v:
Tourism and Hospitality Management, Vol 30, Iss 2, Pp 259-268 (2024)
Purpose – This research aims to observe the attitudes and behavioural intentions of young tourists in relation to their experiences of consuming PBF, including value consumption, concern for the environment and perceived cost as influencing facto
Externí odkaz:
https://doaj.org/article/c3e0f508694344f5bcb1866b04820716
Publikováno v:
Journal of Risk Analysis and Crisis Response (JRACR), Vol 14, Iss 2-3, Pp 144-163 (2024)
This study examined how consumption value theory, religious knowledge, website quality, and e-satisfaction influence consumers’ online organic food purchasing behavior. This study collected 989 data points from Bangladeshi online organic food consu
Externí odkaz:
https://doaj.org/article/fdf7d89df5284bfe9c8810feee140a01
Autor:
Neiba Neiba, N. Tejmani Singh
Publikováno v:
International Review of Management and Marketing, Vol 14, Iss 5 (2024)
Using three theoretical lenses –the theory of consumption values (TCV), the stimulus-organism-response (SOR) model, and the theory of planned behavior (TPB) - this research intends to investigate the effect of green marketing (green advertisement a
Externí odkaz:
https://doaj.org/article/3116cdde15a94deb952e901aedeac1ad
Publikováno v:
International Journal of Contemporary Hospitality Management, 2023, Vol. 36, Issue 7, pp. 2385-2405.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJCHM-04-2023-0442
Autor:
Noe, Heeju, Hyun, Jonghan
Publikováno v:
Journal of Fashion Marketing and Management: An International Journal, 2023, Vol. 28, Issue 3, pp. 566-580.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JFMM-07-2023-0168