Com que Roupa Eu Vou? Compreendendo o Consumo de Vestimentas Realizado por Empresárias de Confecções

Autor: Silva, Marianny Jessica de Brito, Santana, Shirley Arruda, Costa, Marconi Freitas da

Publikováno v: ReMark-Revista Brasileira de Marketing; v. 17, n. 6 (2018): Edição Especial Nacional; 788-805
REMark-Revista Brasileira de Marketing
Universidade Nove de Julho (UNINOVE)
instacron:RBM

Purpose: This article aims to analyze the relationship between businesswomen in the clothing industry and the clothes they chose to wear. Method: This research is qualitative and studies multiple cases via in depth interviews, investigating them thro

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______3056::cd109af5ad32ea744f74d58d858c2ba4
https://periodicos.uninove.br/remark/article/view/12252