Linking the Kansei Food Model to the General Affective Engineering Model

Autor: Schütte, Simon, Marco Almagro, Lluís

Publikováno v: International Journal of Affective Engineering. 21:219-227

The methodology of Kansei Engineering can grasp consumer’s subjective affective impressions about a product and turn it into concrete product solutions. The Kansei Food model is a specialized model doing this for food products. The aim of this pape

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::25b52dbeeca953a29b85581c8ca5dbdd
https://doi.org/10.5057/ijae.ijae-d-21-00024

Ranking customers for marketing actions with a two‐stage Bayesian cluster and Pareto/ NBD models

Autor: Ignasi Puig-de-Dou, Daniel González Ibáñez, Xavier Puig

Publikováno v: Applied Stochastic Models in Business and Industry. 38:609-619

Modelling customer behaviour to predict their future purchase frequency and value is crucial when selecting customers for marketing activities. The profitability of a customer and their risk of inactivity are two important factors in this selection p

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3494cca7ae8fc64d6a6582a93d6f10b9
https://doi.org/10.1002/asmb.2677

Customer's knowledge and engagement of circular economy

Autor: Malik, Horiya

The circular economy has transitioned from a concept to a solution over the past decades. Increasing research, growing environmental problems, and rising concern for the environment and people’s well-being has resulted in an interest in discarding

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______3484::0383cb5b69955bc4546337cf888ce175
https://hdl.handle.net/2117/385414

Exploración de los factores del uso del C2C en Colombia

Autor: Francisco Javier Arroyo Cañada, Sandra Patricia Rojas Berrio, Javier A. Sánchez Torres, Alexander Varón Sandoval

Publikováno v: Management Letters/Cuadernos de Gestión, Vol 21, Iss 1, Pp 7-18 (2021)
Dipòsit Digital de la UB
Universidad de Barcelona
Addi: Archivo Digital para la Docencia y la Investigación
Universidad del País Vasco
Addi. Archivo Digital para la Docencia y la Investigación
instname

[EN] This study analyses the factors that users of consumer-to-consumer (C2C) commerce value as direct influences in the intention to use and the acceptance of a marketplace. An empirical model is formulated, which integrates three variables that eva

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::87c067bf1395c0bc1bef0c9cce3682ef
http://www.ehu.eus/cuadernosdegestion/revista/en/published-issues/articulo?year=2021&vol=21&num=1&o=1

Would airspace users accept potential delays or reroutings for a discount in route charges? Results of a stated preferences survey

Autor: Melgosa, Marc, Kuljanin, Jovana, Jovanović, Radosav, Fichert, Frank

The proactive involvement of AUs in the ATFCM process would allow them more flexibility toadapt the operations in a more cost/efficient manner and in line with their business-driven schedule priorities. The CADENZA project developed a new concept of

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7b5dd70fed91c1435b53606194915888
https://doi.org/10.5281/zenodo.7427337