Zobrazeno 1 - 10
of 6 415
pro vyhledávání: '"Consumers' reviews"'
Autor:
Kim, Sunghoon (AUTHOR), Lee, Sanghak (AUTHOR) Sunghoon.Kim@rutgers.edu, McCulloch, Robert (AUTHOR)
Publikováno v:
Journal of Marketing Research (JMR). Dec2024, Vol. 61 Issue 6, p1132-1151. 20p.
Autor:
Lembregts, Christophe (AUTHOR) lembregts@rsm.nl, Schepers, Jeroen (AUTHOR), Keyser, Arne De (AUTHOR)
Publikováno v:
Journal of Marketing Research (JMR). Oct2024, Vol. 61 Issue 5, p937-954. 18p.
Autor:
Varga, Marton (AUTHOR) marton.varga@unibocconi.it, Albuquerque, Paulo (AUTHOR)
Publikováno v:
Journal of Marketing Research (JMR). Oct2024, Vol. 61 Issue 5, p803-820. 18p.
Autor:
Mehr, Katie S (AUTHOR) kmehr@ualberta.ca, Simmons, Joseph P (AUTHOR)
Publikováno v:
Journal of Consumer Research. Dec2024, Vol. 51 Issue 4, p739-760. 22p.
Publikováno v:
Journal of Marketing Research (JMR). Aug2024, Vol. 61 Issue 4, p682-699. 18p.
Autor:
Xuanqi Chen chenxuanqi@stu.xjtu.edu.cn, Gang Li glee@mail.xjtu.edu.cn, Shengli Li lishengli@pku.edu.cn, Quan Zheng benzheng@ustc.edu.cn
Publikováno v:
MIS Quarterly. Sep2024, Vol. 48 Issue 3, p1121-1155. 35p. 3 Diagrams, 2 Charts.
Autor:
Mousavi, Javad (AUTHOR) smousavi@walton.uark.edu, Singh, Surendra N. (AUTHOR), Chatterjee, Promothesh (AUTHOR), Masters, Tamara (AUTHOR)
Publikováno v:
Journal of Marketing Research (JMR). Apr2024, Vol. 61 Issue 2, p225-247. 23p.
Autor:
Ceylan, Gizem (AUTHOR) gizem.ceylan@yale.edu, Diehl, Kristin (AUTHOR), Proserpio, Davide (AUTHOR)
Publikováno v:
Journal of Marketing Research (JMR). Feb2024, Vol. 61 Issue 1, p5-26. 22p.
Autor:
Schlosser, Ann1 (AUTHOR) aschloss@uw.edu
Publikováno v:
International Journal of Market Research. Mar/May2024, Vol. 66 Issue 2/3, p199-215. 17p.
Autor:
Cho, Sanghoon (AUTHOR), Pekgün, Pelin (AUTHOR), Janakiraman, Ramkumar (AUTHOR), Wang, Jian (AUTHOR)
Publikováno v:
Journal of Marketing. Mar2024, Vol. 88 Issue 2, p40-60. 21p.