Zobrazeno 1 - 10
of 267
pro vyhledávání: '"Consumer purchase intention"'
Publikováno v:
European Journal of Management Studies, 2023, Vol. 29, Issue 1, pp. 3-29.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EJMS-03-2023-0019
Publikováno v:
European Journal of Management Studies, Vol 29, Iss 1, Pp 3-29 (2024)
Purpose – This study aims to examine the influence of the derived attributes of embedded artificial intelligence-mobile smart speech recognition (AI-MSSR) technology, namely perceived usefulness, perceived ease of use (PEOU) and perceived enjoyment
Externí odkaz:
https://doaj.org/article/dc43d73163dd45f5840738bc84d22054
Publikováno v:
Future Foods, Vol 10, Iss , Pp 100446- (2024)
Various factors influence the purchases of meat products by consumers, and their final purchasing behavior has a temporal and logical relationship with their willingness to buy. Such willingness is an effective indicator of purchasing behavior. In th
Externí odkaz:
https://doaj.org/article/c5eb0d6dc13e45d2ae9c0683b1c11298
Publikováno v:
Asia Pacific Journal of Marketing and Logistics, 2023, Vol. 36, Issue 5, pp. 1131-1149.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/APJML-05-2023-0442
Publikováno v:
Jurnal Ilmiah Manajemen dan Bisnis, Vol 25, Iss 1, Pp 59-73 (2024)
Purpose – The objective of this study is to ascertain consumers' interest in purchasing electric vehicles by examining the correlation between the consumer purchase intention variable and the independent variables, attitude, subjective norm, percei
Externí odkaz:
https://doaj.org/article/ec8d1613a6b44fc89ca7074c3939a86c
Autor:
Cai, Guanhua a, b, 1, Shen, Che a, c, 1, Wu, Xinnan a, b, Ding, Meiqi a, b, Zhao, Ting a, b, Li, Yutong a, b, Wang, Bo a, b, d, ⁎, Liu, Dengyong a, b, ⁎
Publikováno v:
In Future Foods December 2024 10
Publikováno v:
Sepa, Vol 20, Iss 2, Pp 188-202 (2023)
Large-Scale Social Restrictions (PSBB) is one of the Indonesian government's policies in dealing with the COVID-19 pandemi. In the midst of the implementation of the policy, consumers are still buying food, one of which is vegetables, directly to tra
Externí odkaz:
https://doaj.org/article/b2f5e49e9ba04075bc9d587ed6fbdf9e
Autor:
Nan Chen, Yunpeng Yang
Publikováno v:
Journal of Theoretical and Applied Electronic Commerce Research, Vol 18, Iss 3, Pp 1601-1618 (2023)
Live streaming e-commerce has emerged as a novel online marketing model. Drawing upon influencer marketing theory, this study examines the mechanisms through which influencers (live streamers) promote consumers’ purchase intention in the context of
Externí odkaz:
https://doaj.org/article/be6e1e0eb0d2487d82277f197d14adda
Autor:
Wang Dongfeng
Publikováno v:
Applied Mathematics and Nonlinear Sciences, Vol 9, Iss 1 (2024)
With the rapid development of the digital economy, the wave of e-commerce live broadcasting has swept all walks of life and become the new force of online shopping. Based on the S-O-R model, this paper establishes a theoretical model affecting consum
Externí odkaz:
https://doaj.org/article/04d8f08f120a4b9490dcc437dd7222af
Publikováno v:
Asia Pacific Journal of Marketing and Logistics, 2022, Vol. 35, Issue 3, pp. 625-644.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/APJML-12-2021-0934