Zobrazeno 1 - 10
of 1 506
pro vyhledávání: '"Consumer experience"'
Autor:
Senapati, Shubham, Panda, Rajeev Kumar
Publikováno v:
International Journal of Health Governance, 2024, Vol. 29, Issue 1, pp. 54-69.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJHG-08-2023-0082
Publikováno v:
Journal of Tourism Futures, 2022, Vol. 10, Issue 1, pp. 110-115.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JTF-07-2022-0174
Publikováno v:
British Food Journal, 2023, Vol. 126, Issue 5, pp. 1887-1903.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/BFJ-07-2022-0579
Autor:
Jungsoon Lee, Ha Kyung Lee
Publikováno v:
Fashion and Textiles, Vol 11, Iss 1, Pp 1-21 (2024)
Abstract With the rapid development of technology and media, people’s experiences of other cultures have shifted from direct only to a combination of direct and virtual experiences. This study investigated how global consumers directly and indirect
Externí odkaz:
https://doaj.org/article/b6fa304a7ece46d1802638203e3b749e
Publikováno v:
Journal of Theoretical and Applied Electronic Commerce Research, Vol 19, Iss 2, Pp 958-974 (2024)
The surge in mobile shopping faces a challenge as not all potential consumers are comfortable with this mode. Retailers need a deeper understanding of factors influencing user experience to enhance marketing strategies. Despite extensive research, a
Externí odkaz:
https://doaj.org/article/fee99b61b7964841ba67a8d7bbd90e0f
Autor:
Hansol Choi, Hyemi Lee
Publikováno v:
Asia Marketing Journal, Vol 26, Iss 1, Pp 45-59 (2024)
Extended Reality (XR) technology, the umbrella term covering hyper-realistic technologies, is known to enhance consumer experience and is therefore developing rapidly and being utilized across various industries. Growing studies have examined XR tech
Externí odkaz:
https://doaj.org/article/41e116f950624587854204a2762559df
Publikováno v:
International Journal of Retail & Distribution Management, 2023, Vol. 52, Issue 3, pp. 295-311.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJRDM-03-2023-0180
Publikováno v:
European Journal of Marketing, 2023, Vol. 58, Issue 1, pp. 119-142.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EJM-05-2022-0378
Autor:
Rahman, Mohammad M., Rosenberger, Philip J., III, Yun, Jin Ho, de Oliveira, Mauro José, Köcher, Sören
Publikováno v:
Asia Pacific Journal of Marketing and Logistics, 2023, Vol. 36, Issue 1, pp. 122-147.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/APJML-02-2022-0126
Autor:
Roberto P. Madruga, Edison Renato Silva, Jose Francisco Moreira Pessanha, Humberto Henriques de Arruda, Assed Naked Haddad
Publikováno v:
IEEE Access, Vol 12, Pp 119350-119370 (2024)
This study presents the evolution of the IFCX model into the Customer Experience Management Maturity Index (CXMMI), a comprehensive framework for assessing and benchmarking the maturity of customer experience management in organizations, by focusing
Externí odkaz:
https://doaj.org/article/3c31f34f1ffe4af7a4c9a614d4708049