Grey Relational Classification of Consumers' Textual Evaluations in E-Commerce

Autor: Hüseyin Fidan

Publikováno v: Journal of theoretical and applied electronic commerce research v.15 n.1 2020
SciELO Chile
CONICYT Chile
instacron:CONICYT
Journal of Theoretical and Applied Electronic Commerce Research
Volume 15
Issue 1
Pages 5-65
Journal of theoretical and applied electronic commerce research, Volume: 15, Issue: 1, Pages: 48-65, Published: JAN 2020

Companies have gained important advantages by the development of electronic commerce. Consumer evaluations in electronic environment offer great possibilities for analysis. The fact that the consumer opinions are comprised of textual data, analyzes h

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http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-18762020000100105