Zobrazeno 1 - 10
of 88
pro vyhledávání: '"Consumer cosmopolitanism"'
Autor:
Thai Ngoc PHAM
Publikováno v:
Geo Journal of Tourism and Geosites, Vol 53, Iss 2, Pp 638-646 (2024)
The study intends to determine prominent antecedents of Vietnamese young travelers’ intentions to book robot service hotels during and after the health pandemic. The study aims to leverage the context to uncover the guests’ preferences toward a
Externí odkaz:
https://doaj.org/article/754d8efaf47542d282bb6b4be7aae9a1
Publikováno v:
International Journal of Emerging Markets, 2021, Vol. 18, Issue 9, pp. 2301-2325.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJOEM-01-2021-0057
Publikováno v:
Tourism and Hospitality Management, Vol 29, Iss 4, Pp 561-581 (2023)
Purpose – The purpose of the study is to investigate the role of cosmopolitan and ethnocentric behaviour of ethnic food consumer on the intention to consume ethnic food in country of origin (ICEC). Study aims to explain the consumption patterns o
Externí odkaz:
https://doaj.org/article/714bea5e1f1645e0b0f152bec20346ab
Autor:
V. K. Ranjith, A. Venugopal Shanbhogue
Publikováno v:
F1000Research, Vol 12 (2024)
Background Globalization trends have compelled multinational companies to change their marketing approach from multi-domestic marketing to global marketing. This strategy has had a major impact on the branding of companies. Due to these efforts by in
Externí odkaz:
https://doaj.org/article/c6f05ee6bb5b42e791f34d9f1227b6bf
Autor:
V. K. Ranjith, A. Venugopal Shanbhogue
Publikováno v:
F1000Research, Vol 12 (2023)
Background Globalization trends have compelled multinational companies to change their marketing approach from multi-domestic marketing to global marketing. This strategy has had a major impact on the branding of companies. Due to these efforts by in
Externí odkaz:
https://doaj.org/article/05303bdaa31d45e78e81e7d80c43e390
Publikováno v:
International Marketing Review, 2021, Vol. 39, Issue 5, pp. 1151-1181.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IMR-12-2020-0304
Publikováno v:
Young Consumers, 2022, Vol. 23, Issue 4, pp. 587-602.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/YC-12-2021-1433
Autor:
V. K. Ranjith, A. Venugopal Shanbhogue
Publikováno v:
F1000Research, Vol 12 (2023)
Background: Globalization trends have compelled multinational companies to change their marketing approach from multi-domestic marketing to global marketing. This strategy has had a major impact on the branding of companies. Due to these efforts by i
Externí odkaz:
https://doaj.org/article/1431f6acc08347f0a13e2ed91b5160a4
Publikováno v:
İzmir İktisat Dergisi, Vol 37, Iss 2, Pp 269-295 (2022)
Tüketici ihtiyaçlarına uygun cevap verebilme adına rekabet eden şirketlerin pazarlama stratejileri psikolojik, ekonomik, sosyo-kültürel vb. pek çok faktör göz önünde bulundurularak oluşturulmaktadır. Kozmopolitanizm gibi kavramlar, tük
Externí odkaz:
https://doaj.org/article/f42d9fdeb52d45cdb62765374debad11
Publikováno v:
Asia Pacific Journal of Marketing and Logistics, 2020, Vol. 33, Issue 2, pp. 647-666.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/APJML-11-2019-0635