Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Consumer community identification"'
Publikováno v:
Spanish Journal of Marketing -ESIC, 2022, Vol. 27, Issue 2, pp. 138-157.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/SJME-07-2022-0160
Publikováno v:
Spanish Journal of Marketing-ESIC, Vol 27, Iss 2, Pp 138-157 (2023)
Purpose – This study aims to investigate the influence of brand relationship quality and consumer community identification on consumer engagement. This study also examines the mediating role of consumer engagement between brand relationship quality
Externí odkaz:
https://doaj.org/article/8c14ee8899cd4e58b5a98c0adac72cf7
Autor:
Ching-Wei Ho, Yu-Bing Wang
Publikováno v:
Sustainability, Vol 12, Iss 6417, p 6417 (2020)
Sustainability
Volume 12
Issue 16
Sustainability
Volume 12
Issue 16
This study investigates the effects of customer relationships on a brand&rsquo
s social network website (BSN) for virtual and physical retail channels in the digital business environment. The authors also further explore the sustainable customer
s social network website (BSN) for virtual and physical retail channels in the digital business environment. The authors also further explore the sustainable customer
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e01e69c085560b2d58075f62c113738b
https://doi.org/10.3390/su12166417
https://doi.org/10.3390/su12166417
Akademický článek
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