Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Constanza Rojas Cuevas"'
Publikováno v:
RAN, Vol 3, Iss 1, Pp 69-84 (2017)
This study presents an updated application model that identifies the intervening factors in the buyer decision process. In traditional research, the consumer is said to confront two moments of truth before making the decision to buy: first, when enco
Externí odkaz:
https://doaj.org/article/e19bdafed710472e8c9e40fa7bcfdc49
