Zobrazeno 1 - 10
of 82
pro vyhledávání: '"Constantinos-Vasilios Priporas"'
Publikováno v:
Innovative Marketing, Vol 4, Iss 3 (2008)
Externí odkaz:
https://doaj.org/article/1e786111fda24c668e762de9bf72c018
Publikováno v:
International Marketing Review. 39:1052-1068
PurposeThe research has the aim of exploring whether and how relevant studies about nonprofit organizations (NPOs) have so far investigated the fruitful effects that can be generated by proactive governance, management and marketing of their IC – p
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ca04c3a193ed1ca1e46c68bc2a656549
https://doi.org/10.1108/imr-01-2021-0029
https://doi.org/10.1108/imr-01-2021-0029
Publikováno v:
European Journal of Marketing. 56:2978-3006
Purpose This study aims to delineate the phenomenon of stressful eating within generation Z due to the times they are living in and to extract propositions which elucidate phases of stressful eating within Zers. Design/methodology/approach Based on r
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::06e873f1a090bdca23ec1616a8f4b92d
https://doi.org/10.1108/ejm-06-2021-0386
https://doi.org/10.1108/ejm-06-2021-0386
Publikováno v:
Journal of Business Research. 141:713-725
In today’s competitive environment, the growth and survival of family firms depend significantly on the extent to which they can build, extend, or reconfigure organisational capabilities in response to changing environments. Family members’ belie
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::dfd3ff48063a8e168d4228ffc86e4320
https://doi.org/10.1016/j.jbusres.2021.11.081
https://doi.org/10.1016/j.jbusres.2021.11.081
Publikováno v:
Journal of Retailing and Consumer Services. 73:103304
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5bbf9fd2e66e79df518ac798dcf4a9ad
https://doi.org/10.1016/j.jretconser.2023.103304
https://doi.org/10.1016/j.jretconser.2023.103304
Publikováno v:
EuroMed Journal of Business.
PurposeThe current paper aims at exploring negative aspects in reviews about Airbnb listings in Athens, Greece.Design/methodology/approachThe aspect-based sentiment approach (ABSA), a subset of sentiment analysis, is used. The study analyzed 8,200 re
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::37a2ded2741d54dbac47ff53455f4417
https://doi.org/10.1108/emjb-03-2022-0052
https://doi.org/10.1108/emjb-03-2022-0052
PurposeThis paper aims to determine new-normal uncertainty considerations stemming from the COVID-19 pandemic to consider within transaction-cost analysis for pharmaceuticals. It also aims to propose new-normal market entry strategies to address the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::05cfcd0a019e46c3205bd7c486bdf3a7
https://eprints.soton.ac.uk/470746/
https://eprints.soton.ac.uk/470746/
Publikováno v:
Corporate Reputation Review. 24:247-262
By using signalling theory, this study has examined the concept of celebrity trust in terms of both the cognitive and affective dimensions, and to examine its effects on advertising credibility, advertising image, brand credibility, brand image, corp
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::cd0e58b02c3eb0b836e702eb0920d7ce
https://doi.org/10.1057/s41299-020-00107-z
https://doi.org/10.1057/s41299-020-00107-z
Publikováno v:
Priporas, C-V, Stylos, N & Kamenidou, I 2019, ' City image, city brand personality and Generation Z residents’ life satisfaction under economic crisis : Predictors of city-related social media engagement ', Journal of Business Research . https://doi.org/10.1016/j.jbusres.2019.05.019
The originality of the present study lies in that it examines generation Z residents' engagement with the city's social media during economic crisis in relation to city image, city brand personality and residents' overall satisfaction. In order to te
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::05cf2f6df9db83a0b93e55c6e52d6c30
https://doi.org/10.1016/j.jbusres.2019.05.019
https://doi.org/10.1016/j.jbusres.2019.05.019
Autor:
Khalid Hafeez, Constantinos-Vasilios Priporas, Eleonora Pantano, Alireza Nazarian, Philip J. Kitchen, Pantea Foroudi, Sayabek Ziyadin
Publikováno v:
Journal of Business Research
Journal of Business Research, Elsevier, 2020, 114, pp.42-59. ⟨10.1016/j.jbusres.2020.03.035⟩
Journal of Business Research, Elsevier, 2020, 114, pp.42-59. ⟨10.1016/j.jbusres.2020.03.035⟩
International audience; By drawing on social identity and stakeholders’ theories, this paper seeks to examine how universities co-create and manage their brand image and brand reputation through tapping into internal-stakeholders’ social network.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::cd2abe853d1d74f1eba58e96fb5801b8
https://doi.org/10.1016/j.jbusres.2020.03.035
https://doi.org/10.1016/j.jbusres.2020.03.035