Zobrazeno 1 - 10
of 33
pro vyhledávání: '"Concepción Varela-Neira"'
Publikováno v:
Journal of Theoretical and Applied Electronic Commerce Research, Vol 19, Iss 1, Pp 671-691 (2024)
The continuous growth of social media is causing significant modifications in the business strategies developed by organizations. Using a structural equation modeling approach, this research analyzes how the work environment affects the social media
Externí odkaz:
https://doaj.org/article/cb4837fc95e2457390a2733d58f25909
Publikováno v:
Revista Galega de Economía, Vol 29, Iss 3 (2020)
Las ventajas que el comercio móvil proporciona han atraído la atención de empresas y consumidores. A pesar de sus potenciales beneficios, la investigación sobre los factores que influyen en su frecuencia de uso y compra es todavía escasa. Este e
Externí odkaz:
https://doaj.org/article/13ff526ed65148ce822ebe555c10321e
Publikováno v:
Revista Galega de Economía, Vol 29, Iss 1 (2020)
Social networking sites have greatly increased in recent years in terms of use by consumers and companies, with more and more frequent development of marketing communication strategies in these media. Companies are increasing their invest-ment in soc
Externí odkaz:
https://doaj.org/article/d2957ac967e24254a2ddb8f892da0bf2
Publikováno v:
European Journal of Marketing. 57:1130-1160
Purpose This paper aims to examine the relationship between the interaction of the social media manager’s customer orientation and the service climate perceived by supervisors, on the customer’s perception of brand authenticity and, through it, o
Publikováno v:
Marketing and Smart Technologies ISBN: 9789811990984
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fa669e8e796c6eca9b7e66fdc7290ee6
https://doi.org/10.1007/978-981-19-9099-1_29
https://doi.org/10.1007/978-981-19-9099-1_29
Publikováno v:
Journal of Managerial Psychology, 2016, Vol. 31, Issue 2, pp. 451-466.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JMP-04-2013-0127
Publikováno v:
Journal of Business & Industrial Marketing, 2016, Vol. 31, Issue 2, pp. 219-231.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JBIM-03-2014-0046
Publikováno v:
Journal of Service Theory and Practice, 2015, Vol. 25, Issue 6, pp. 700-724.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JSTP-04-2014-0073
Autor:
Ashraf Hilal, Concepción Varela-Neira
Publikováno v:
Sustainability; Volume 14; Issue 22; Pages: 14708
Mobile banking is an innovative solution for improving financial inclusion; however, the use of this technology is still very limited in developing countries. Consequently, this study aims to investigate elements affecting mobile banking adoption in
Publikováno v:
Spanish Journal of Marketing - ESIC. 24:331-353
Purpose This study aims to increase the understanding of the drivers of mobile shopping, by analyzing when and how two personality traits – value consciousness and shopping enjoyment – impact mobile shopping intention through usefulness and ease-