Zobrazeno 1 - 10
of 18
pro vyhledávání: '"Compras on-line"'
Publikováno v:
Management Research: Journal of the Iberoamerican Academy of Management, 2023, Vol. 21, Issue 2, pp. 122-144.
Autor:
Nôga Simões de Arruda Corrêa da Silva, Karin Borges Senra, Gabriela Porfírio Jacomino, Fernanda Guarnieri, Larissa Ruiz Golemba de Britto
Publikováno v:
Caderno de Administração, Vol 26, Iss 2, Pp 21-40 (2019)
O objetivo deste estudo é analisar o crescimento das vendas dos e-commerces nos e-marketplaces ao longo do tempo. Para tanto, a compreensão conceitual sobre e-marketplaces foi utilizada, de forma a conduzir a base teórica do estudo, envolvendo a s
Externí odkaz:
https://doaj.org/article/f85239334c43498b871125ad58198761
Autor:
Claudio Luiz Chiusoli, Alex Ferreira Leite Padilha, Ariani Aparecida Rodrigues, Ariéli Aparecida Rodrigues, Alex Junior dos Santos
Publikováno v:
Revista Brasileira de Contabilidade e Gestão, Vol 9, Iss 16 (2020)
Atualmente, as redes sociais são um meio de se expressar; poucas pessoas as tinham, contudo isso mudou e, hoje em dia, elas se tornaram uma exigência, sendo utilizadas até mesmo pelas empresas e se tornando um diferencial competitivo. O objetivo d
Externí odkaz:
https://doaj.org/article/0faf9d1e6f67413d99d928d08e7a6e12
Autor:
Jesús García-Madariaga, Sandra Tobon
Publikováno v:
Estudios Gerenciales, Vol 37, Iss 161, Pp 601-609 (2021)
Estudios Gerenciales, Volume: 37, Issue: 161, Pages: 601-609, Published: 03 SEP 2021
Estudios Gerenciales, Volume: 37, Issue: 161, Pages: 601-609, Published: 03 SEP 2021
Opinion leader recommendations (OL’ eWOM) and Online Consumer Reviews (OCR) are the two most important ways to know about new brands on the Internet. This research analyzed which source provides more credible information: OL' eWOM or OCR. A sample
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d87fe7e8c1c0c4f741df5cca85f40baf
https://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/4498
https://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/4498
Publikováno v:
Research, Society and Development; Vol. 10 No. 16; e563101624162
Research, Society and Development; Vol. 10 Núm. 16; e563101624162
Research, Society and Development; v. 10 n. 16; e563101624162
Research, Society and Development
Universidade Federal de Itajubá (UNIFEI)
instacron:UNIFEI
Research, Society and Development; Vol. 10 Núm. 16; e563101624162
Research, Society and Development; v. 10 n. 16; e563101624162
Research, Society and Development
Universidade Federal de Itajubá (UNIFEI)
instacron:UNIFEI
The Study objective is to analyze the consumption behavior, habits and attitudes of university students during the lockdown in relation to the COVID-19 pandemic. It is considered an exploratory and quantitative study. As for the sampling, the non-pro
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______3056::02dbaba9946debb7d68023b0c2ff85ac
https://rsdjournal.org/index.php/rsd/article/view/24162
https://rsdjournal.org/index.php/rsd/article/view/24162
Publikováno v:
Repositório Institucional do FGV (FGV Repositório Digital)
Fundação Getulio Vargas (FGV)
instacron:FGV
Fundação Getulio Vargas (FGV)
instacron:FGV
Objective - The objective of the study is to examine if the changes in consumer behavior brought about by the COVID-19 pandemic are permanent and if consumers can make predictions about their future consumption patterns. Design/Methodology - The pres
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______3056::9659e3b816287af01fdecb71f8fb19c1
Autor:
Nascimento, Amanda Nunes do
Publikováno v:
Biblioteca Digital de Teses e Dissertações da UFPB
Universidade Federal da Paraíba (UFPB)
instacron:UFPB
Universidade Federal da Paraíba (UFPB)
instacron:UFPB
This dissertation had as general objective to verify the role of internal and background factors of the Theory of Planned Behavior (TCP) in the intention of online purchase in social networks. For this purpose, four studies were carried out, in Study
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______3056::850c0bf73ea3ee643b6c7bc43dbc96e3
https://repositorio.ufpb.br/jspui/handle/123456789/21486
https://repositorio.ufpb.br/jspui/handle/123456789/21486
Autor:
Cerro Montoya, Pablo
Publikováno v:
RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
instname
instname
[ES] El contexto tecnológico al que se dirige este proyecto, parte de un ámbito económico en el cual las empresas optan por arquitecturas orientadas a servicios y priman los e-Business ante las arquitecturas monolíticas y el comercio físico. En
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::40492b465046c409a6039326723f6dcc
http://hdl.handle.net/10251/165429
http://hdl.handle.net/10251/165429
Autor:
Sousa, Francisco Pedroso de
Publikováno v:
Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP
The appearance of the digital market came as turning point factor, obligating companies to maintain the relationship with consumers by improving and keeping a high technological innovativeness on-line overall experience. The lack of studies on antrop
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::5e9e9357ac586fa81942f3340b3a2c49
Autor:
Alex Ferreira Leite Padilha, Claudio Luiz Chiusoli, Ariéli Aparecida Rodrigues, Ariani Aparecida Rodrigues, Alex Junior Santos
Publikováno v:
Revista Brasileira de Contabilidade e Gestão; v. 9 n. 16 (2020); 055-068
Revista Brasileira de Contabilidade e Gestão; Vol. 9 No. 16 (2020); 055-068
Revista Brasileira de Contabilidade e Gestão; Vol. 9 Núm. 16 (2020); 055-068
Revista Brasileira de Contabilidade e Gestão
Universidade do Estado de Santa Catarina (UDESC)
instacron:UDESC
Revista Brasileira de Contabilidade e Gestão; Vol. 9 No. 16 (2020); 055-068
Revista Brasileira de Contabilidade e Gestão; Vol. 9 Núm. 16 (2020); 055-068
Revista Brasileira de Contabilidade e Gestão
Universidade do Estado de Santa Catarina (UDESC)
instacron:UDESC
Nowadays social networks are a way of expressing themselves; few people have had them, however that ended up changing, and nowadays they have become a requirement, being used even by companies and becoming a competitive differential. The objective of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::33db33559a27bed9b143907766536c8a
https://www.revistas.udesc.br/index.php/reavi/article/view/16634
https://www.revistas.udesc.br/index.php/reavi/article/view/16634