Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Comportamento não consciente"'
Publikováno v:
RAUSP: Revista de Administração da Universidade de São Paulo, Vol 52, Iss 1, Pp 15-25
Revista de Administração (São Paulo) v.52 n.1 2017
Revista de Administração (São Paulo)
Universidade de São Paulo (USP)
instacron:USP
Revista de Administração (São Paulo) v.52 n.1 2017
Revista de Administração (São Paulo)
Universidade de São Paulo (USP)
instacron:USP
Taking the perspective of brand priming theory, this study proposes that brands associated with an audacious personality trait may influence consumers to be take more risks in making subsequent decisions. Two experiments, run in sport brands contexts
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6794e84238e55200115db359fb231db5
https://doi.org/10.1016/j.rausp.2016.09.002
https://doi.org/10.1016/j.rausp.2016.09.002
Publikováno v:
Revista de Administração (São Paulo), Volume: 52, Issue: 1, Pages: 15-25, Published: MAR 2017
Taking the perspective of brand priming theory, this study proposes that brands associated with an audacious personality trait may influence consumers to be take more risks in making subsequent decisions. Two experiments, run in sport brands contexts
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______608::053f507c02b5c8954b3176658220cb4c
http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0080-21072017000100015&lng=en&tlng=en
http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0080-21072017000100015&lng=en&tlng=en
