Zobrazeno 1 - 10
of 95
pro vyhledávání: '"Comportamento do Consumidor (Consumer Behavior)"'
Autor:
Zhang Tianyuan
Numerous valuable clients can be lost to competitors in the telecommunication industry, leading to profit loss. Thus, understanding the reasons for client churn is vital for telecommunication companies. The process, combined with the massive data acc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1199::b7d934f8f09fac482168d633d11d563d
https://hdl.handle.net/10071/28784
https://hdl.handle.net/10071/28784
Autor:
Pulickan, Sagar B.
The purpose of this paper is to understand how social media affects consumer purchasing behaviour. For this dissertation, I conducted quantitative research using a survey questionnaire. I decided to choose positivism as my research philosophy. To ana
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1199::03a41bc654113e7368b33a893a9fb746
https://hdl.handle.net/10071/28781
https://hdl.handle.net/10071/28781
This research explores the impact of Covid on consumer buying behaviour, specifically in the sauces category. This study was done in collaboration with the Marketing Futurecast Lab project which provided the means for data collection to support this
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1199::14d5799de149a9852a21cd8e0b2ba286
https://hdl.handle.net/10071/27177
https://hdl.handle.net/10071/27177
O tema desta dissertação de Mestrado analisa o “Comportamento do Consumidor no Marketing Sensorial: Psicologia das Cores”. Como é visível, o uso do marketing sensorial na preparação das campanhas de marketing, comunicação e publicidade, n
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1199::e993a84c74162b9b93e1d68bc8221327
https://hdl.handle.net/10071/28309
https://hdl.handle.net/10071/28309
This thesis is an in-company project in collaboration with Allianz China Insurance Holding Co, an insurance company that entered China as Allianz China Life Insurance with a joint venture and has recently become the first wholly foreign-owned life in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1199::1f63191eabb2c95e2f05ed1c23b70fbc
https://hdl.handle.net/10071/28050
https://hdl.handle.net/10071/28050
Autor:
Gama, Mariana Bernardo
Nos últimos anos, os termos Sustentabilidade e Economia circular têm ganho cada vez mais espaço para discussão e reflexão. No entanto, algumas das indústrias mais poluentes do mundo, nomeadamente, a Indústria da Moda, continuam a ter um elevad
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1199::86b8cafcdd9428a628df4298c45e79f7
https://hdl.handle.net/10071/27246
https://hdl.handle.net/10071/27246
Autor:
Morais, Inês Sofia Pires
Nowadays, consumers not only buy products and services but their brands, establishing an emotional relationship and using it to express their personality and social self. Brands are increasing importance to consumers, making it necessary to understan
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1199::195e938d0946f092c8e71ac06af2cad6
https://hdl.handle.net/10071/27467
https://hdl.handle.net/10071/27467
Autor:
Sousa, Joana Adelaide Neves
O conceito de luxo está associado a uma tradição com marcas que são marcos na história e que são ambicionadas por muitos, mas a noção de luxo e do que se procura numa marca de luxo nem sempre é linear, vai além da compra. O presente estudo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1199::36de904a51db7bb215cb253d4ab55e30
https://hdl.handle.net/10071/27139
https://hdl.handle.net/10071/27139
A indústria do fast fashion tem crescido abruptamente nos últimos anos, estando os grandes retalhistas a aumentar anos após anos os seus lucros. Este é resultado das mudanças de paradigma do comportamento do consumidor, estando associado também
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1199::44cce72e7c127c46305f45b929204e65
https://hdl.handle.net/10071/27483
https://hdl.handle.net/10071/27483
Autor:
Liang Yanqi
The COVID-19 pandemic started to spread globally rapidly from the end of 2019, and the continuous variation of the virus led many negative problems to the public health as well as the economic environment, became one of the most serious crises in hum
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1199::a5177ba16d1b7059e13a38dc04c77792
https://hdl.handle.net/10071/28242
https://hdl.handle.net/10071/28242