Zobrazeno 1 - 10
of 114
pro vyhledávání: '"Communication effect"'
Publikováno v:
BioResources, Vol 19, Iss 2, Pp 3191-3207 (2024)
The elaboration likelihood model (ELM) and regression analysis were used to investigate the impact of furniture brands’ communication strategies on consumer behavior through short video platforms. The work examined a set of representative short vid
Externí odkaz:
https://doaj.org/article/f310f649cb514c8bb76b4fe4988995d6
Autor:
Yingxin LIU
Publikováno v:
大数据, Vol 9, Pp 90-99 (2023)
Along with the rapid development of the digital economy, brand communication is conducive to enhancing digital brand influence and contributing to the digital transformation of enterprises.Evaluating the brand communication effect of landmark product
Externí odkaz:
https://doaj.org/article/e77eb44075aa47409dfff7a4e4d7d09f
Autor:
Zhang Tingfang
Publikováno v:
Applied Mathematics and Nonlinear Sciences, Vol 9, Iss 1 (2024)
In cross-cultural economic communication, language, culture, and business activities are closely linked. In order to construct China’s foreign economic discourse system, this study selects five types of economic discourses of China’s cross-cultur
Externí odkaz:
https://doaj.org/article/46d5f384de62458b86e19cf59b34cca4
Autor:
Kang Heyan, Kim Kiesu
Publikováno v:
Applied Mathematics and Nonlinear Sciences, Vol 9, Iss 1 (2024)
With the rapid development of Internet media in recent years, the main position of IP promotion and dissemination of urban regional culture has shifted from traditional media to new media mainly based on mobile Internet. This paper takes the viewpoin
Externí odkaz:
https://doaj.org/article/985cafd4c7484015b32dfa0f6b6bf54d
Publikováno v:
Frontiers in Public Health, Vol 10 (2022)
When the world is recovering from the chaos that COVID-19 creates, the epidemic is still posing challenges to the public health system and communication. However, a case of information communication during the COVID-19 outbreak can provide a referenc
Externí odkaz:
https://doaj.org/article/99b4ed1398794fb3aa8e6ce65309bdb0
Akademický článek
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Autor:
Jie Wang, Lanting Wu
Publikováno v:
BMC Health Services Research, Vol 20, Iss 1, Pp 1-8 (2020)
Abstract Background In the light of “Internet plus”, hospitals are following the trend of using mobile internet and adopting a strategy of spreading public health knowledge through mobile terminals. WeChat is a social media with the largest numbe
Externí odkaz:
https://doaj.org/article/73d35f9c0ccc435bbbf09ab9c223a465
Akademický článek
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Autor:
Chen Xiaozhu, Zhang Fang
Publikováno v:
Translational Neuroscience, Vol 10, Iss 1, Pp 31-36 (2019)
Based on the development of cognitive neuroscience and communication science at home and abroad, this study introduces the application of cognitive neuroscience experiments in communication researches at home and abroad, including the research and ap
Externí odkaz:
https://doaj.org/article/e4e5d509cdda443e81f4f80fa8b30abc
Publikováno v:
Journal of Coastal Research, 2018 Oct 01, 603-608.
Externí odkaz:
https://www.jstor.org/stable/26543023