Zobrazeno 1 - 10
of 12
pro vyhledávání: '"Collins KAN"'
Publikováno v:
Journal of Business Management and Accounting, Vol 14, Iss 2 (2024)
The study investigates the impact of celebrity endorsements on the sales performance of the beverage industry in Ghana, specifically focusing on the dimensions of celebrity credibility, popularity, and acceptance as key measures of the effectiveness
Externí odkaz:
https://doaj.org/article/efbffd1ca96743c1a5ae9e91256f7251
Publikováno v:
Emerging Markets Journal, Vol 12, Iss 2, Pp 9-18 (2022)
This study aims to examine the influence of service package and brand innovation on customer relational performance and customer profit performance of the hotel industry. Data were collected from 112 hotel operators. PLS-SEM was used to derive the pa
Externí odkaz:
https://doaj.org/article/157aab56a4bc4b69a165fb2967715ead
Publikováno v:
Emerging Markets Journal, Vol 12, Iss 2, Pp 26-35 (2022)
The purpose of the study was to ascertain the effects of innovation types and environmental antecedents on performance outcomes of Metropolitan, Municipal and District Assemblies in Ashanti region, Ghana. Specifically, the study measures the mediatin
Externí odkaz:
https://doaj.org/article/619a3deec33747bdaca7945cbbd0ea54
Publikováno v:
REGE Revista de Gestão, Vol 29, Iss 4, Pp 410-423 (2022)
Purpose – The purpose of the study was to examine the effect of corporate social responsibility (CSR) and marketing capability on consumer behavioral responses in the mobile telecommunication industry in Ghana. Particularly, the study estimated the
Externí odkaz:
https://doaj.org/article/5b2bbf1286414ceea17de9e5f2f2f920
Publikováno v:
Emerging Markets Journal, Vol 12, Iss 1, Pp 13-25 (2022)
This study compared the cultural and attitudinal tenets of Ghanaians towards insurance service in the Kumasi Metropolis of Ghana. The research utilized the convenience sampling to gather data from 291 respondents. Statistical Package for Social Scien
Externí odkaz:
https://doaj.org/article/eef619ccee4149d4b6e1111354072d18
Publikováno v:
Bisnis & Birokrasi: Jurnal Ilmu Administrasi dan Organisasi (International Journal of Administrative Sciences & Organization), Vol 30, Iss 2 (2023)
Externí odkaz:
https://doaj.org/article/ad21e63b04924c8db2eaabfa0ccb8484
Publikováno v:
Journal of Tourism, Heritage & Services Marketing, Vol 7, Iss 2, Pp 38-48 (2021)
Purpose: This study examines the effect of market sensing and interaction orientation capabilities on the marketing performance of service based firms in Ghana. The study particularly explored the moderation effect of interaction orientation capabili
Externí odkaz:
https://doaj.org/article/41258fbf89404914a2816ed8aee2fa2c
Publikováno v:
Journal of Tourism, Heritage & Services Marketing, Vol 6, Iss 3, Pp 25-34 (2020)
Purpose: The purpose of this paper was to examine the relationships between differentiation strategies, competitive intensity and restaurant performance. It was also to estimate the effect of interaction terms of differentiation strategies and compet
Externí odkaz:
https://doaj.org/article/72dc9bb384184675a9bc886036fb6d66
Publikováno v:
Asia Pacific Journal of Innovation and Entrepreneurship, Vol 12, Iss 2, Pp 238-254 (2018)
Purpose - This paper aims to investigate the moderating role of innovation capability and strategic goals in the financial performance of small- and medium-scale enterprises (SMEs) in Ghana. Design/methodology/approach - Innovative capabilities and s
Externí odkaz:
https://doaj.org/article/ed570776854343a0bb10945bab778a87
Publikováno v:
Asia Pacific Journal of Innovation and Entrepreneurship, Vol 12, Iss 1, Pp 62-76 (2018)
Purpose - This paper aims to examine the interacting effect of market dynamism and strategic planning on the performance of small- and medium-scale enterprises (SMEs) in Ghana. Design/methodology/approach - This study has used quantitative approach i
Externí odkaz:
https://doaj.org/article/f5197078a5864d77a486007387f9a8cf