Zobrazeno 1 - 10
of 76
pro vyhledávání: '"Colleoni, Elanor"'
Autor:
COLLEONI, ELANOR1 (AUTHOR) ecolleoni@iulm.it, ZYGLIDOPOULOS, STELIOS2 (AUTHOR) szyglidopoulos@gmail.com, ILLIA, LAURA3 (AUTHOR) Laura.Illia@unifr.ch
Publikováno v:
Academy of Management Perspectives. Feb2024, Vol. 38 Issue 1, p132-143. 12p.
Publikováno v:
Digital Transformation and Institutional Theory
Publikováno v:
International Journal of Bank Marketing, 2021, Vol. 39, Issue 5, pp. 709-724.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJBM-08-2020-0414
Akademický článek
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Autor:
Illia, Laura1 (AUTHOR) laura.illia@unifr.ch, Colleoni, Elanor2 (AUTHOR), Ranvidran, Kiron3 (AUTHOR), Ludovico, Nuccio4 (AUTHOR)
Publikováno v:
Journal of Public Affairs (14723891). Dec2022 Supplement 1, Vol. 22, p1-16. 16p.
Autor:
Illia, Laura1 (AUTHOR) laura.illia@unifr.ch, Colleoni, Elanor2 (AUTHOR), Zyglidopoulos, Stelios3 (AUTHOR)
Publikováno v:
Business Ethics, the Environment & Responsibility. Jan2023, Vol. 32 Issue 1, p201-210. 10p.
Autor:
Illia, Laura1 (AUTHOR) laura.illia@unifr.ch, Colleoni, Elanor2 (AUTHOR), Etter, Michael3,4 (AUTHOR), Meggiorin, Katia5 (AUTHOR)
Publikováno v:
Business & Society. Jan2023, Vol. 62 Issue 1, p117-150. 34p.
The link between affect, defined as the capacity for sentimental arousal on the part of a message, and virality, defined as the probability that it be sent along, is of significant theoretical and practical importance, e.g. for viral marketing. A qua
Externí odkaz:
http://arxiv.org/abs/1101.0510
Publikováno v:
Journal of the Association for Consumer Research. Oct2021, Vol. 6 Issue 4, p491-502. 12p.
Autor:
Colleoni, Elanor
Publikováno v:
Corporate Communications: An International Journal, 2013, Vol. 18, Issue 2, pp. 228-248.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/13563281311319508