Zobrazeno 1 - 10
of 21
pro vyhledávání: '"Collange, Véronique"'
Publikováno v:
Décisions Marketing, 2020 Jan 01(97), 45-69.
Externí odkaz:
https://www.jstor.org/stable/27231634
Publikováno v:
European Journal of Marketing, 2020, Vol. 54, Issue 12, pp. 2965-2987.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EJM-04-2018-0229
Autor:
Collange, Véronique
Publikováno v:
In Journal of Retailing and Consumer Services January 2015 22:178-186
Autor:
COLLANGE, VÉRONIQUE
Publikováno v:
Décisions Marketing, 2009 Jul 01(55), 19-28.
Externí odkaz:
https://www.jstor.org/stable/25741875
Autor:
Collange, Véronique
Publikováno v:
Recherche et Applications en Marketing, 2008 Jun 01. 23(2), 1-18.
Externí odkaz:
https://www.jstor.org/stable/40589561
Autor:
Collange, Véronique, Pulh, Mathilde
Publikováno v:
Journal of Marketing Management
Journal of Marketing Management, American Research Institute for Policy Development, 2019, 7 (2), pp.45-59. ⟨10.15640/jmm.v7n2a6⟩
Journal of Marketing Management, American Research Institute for Policy Development, 2019, 7 (2), pp.45-59. ⟨10.15640/jmm.v7n2a6⟩
International audience; The aim of this research is to determine whether or not the author name is of the same nature as a brand name in readers‟ eyes, in order to understand whether there is a limit, a bound to the scope of the branding concept. T
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::a2a14a9b9085ce0450291d87deeda43a
https://hal-univ-bourgogne.archives-ouvertes.fr/hal-02733200
https://hal-univ-bourgogne.archives-ouvertes.fr/hal-02733200
Publikováno v:
35ème congrès international de l’Association Française du Marketing
35ème congrès international de l’Association Française du Marketing, le NIMEC laboratoire de sciences de gestion de Normandie et le laboratoire METIS de l’EM Normandie, May 2019, Le Havre, France
35ème congrès international de l’Association Française du Marketing, le NIMEC laboratoire de sciences de gestion de Normandie et le laboratoire METIS de l’EM Normandie, May 2019, Le Havre, France
International audience
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::a9f382036278fb059dc4d2fde9d51d89
https://hal-univ-bourgogne.archives-ouvertes.fr/hal-02894749
https://hal-univ-bourgogne.archives-ouvertes.fr/hal-02894749
Autor:
Collange, Véronique
Publikováno v:
18th International Marketing Trends Conference
18th International Marketing Trends Conference, Jan 2019, Venise, Italy
18th International Marketing Trends Conference, Jan 2019, Venise, Italy
International audience; The aim of this research is to determine whether or not the author name is of the same nature as a brand namein readers’ eyes, in order to understand whether there is a limit, a boundto the scope of the branding concept. The
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::1cd66fbb1f8fdc026901932cd6d1bef3
https://hal-univ-bourgogne.archives-ouvertes.fr/hal-02276799
https://hal-univ-bourgogne.archives-ouvertes.fr/hal-02276799
Autor:
Collange , Véronique
Publikováno v:
Journal of Retailing and Consumer Services
Journal of Retailing and Consumer Services, Elsevier, 2015
Journal of Retailing and Consumer Services, Elsevier, 2015
International audience
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::e8b635524fe0bce89cdeff9dd7163469
https://hal-univ-bourgogne.archives-ouvertes.fr/hal-01667251
https://hal-univ-bourgogne.archives-ouvertes.fr/hal-01667251
Autor:
Collange, Véronique1, Bonache, Adrien1
Publikováno v:
Journal of Product & Brand Management. 2015, Vol. 24 Issue 6, p621-632. 12p.