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pro vyhledávání: '"Colias, John V."'
Publikováno v:
Journal of Marketing Analytics, 9 (3), 157-172 (2021)
In B2B markets, value-based pricing and selling has become an important alternative to discounting. This study outlines a modeling method that uses customer data (product offers made to each current or potential customer, features, discounts, and cus
Externí odkaz:
http://arxiv.org/abs/2308.07830
Autor:
Colias, John V.1 (AUTHOR) jcolias@udallas.edu, Park, Stella2 (AUTHOR), Horn, Elizabeth3 (AUTHOR)
Publikováno v:
Journal of Marketing Analytics. Sep2021, Vol. 9 Issue 3, p157-172. 16p.
