Autenticidade na resistência do consumidor: estratégias de influenciadores para dieta low-carb no Instagram

Autor: Müller, Carlos André da Silva, Oliveira, Antonieta Ferreira Machado de, Siqueira, Fernanda Rodrigues de, Colares, Vanessa Rodrigues

Publikováno v: ReMark-Revista Brasileira de Marketing; v. 20, n. 4 (2021): (out.dez.); 300-324
REMark-Revista Brasileira de Marketing
Universidade Nove de Julho (UNINOVE)
instacron:RBM

Objective. This study aimed to analyze how low-carb influencers seek authenticity in their image speeches posted on Instagram.Methodology/approach. The research was conducted under a qualitative and abductive approach. We collected 240 posts from 6 i

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______3056::b981a15e23b6ee6ab2c717220985385c
https://periodicos.uninove.br/remark/article/view/19278