Výsledky vyhledávání - "Cohen, Geraldine T."

Dissertation/ Thesis

Barriers to marketing within professional service firms : a study of the understanding and application of marketing within accountancy and law firms

Autor: Cohen, Geraldine T.

We live in a world of rapid change. Nowadays, there are virtually no organisations that haven’t been affected in one form or another by changes in their environment. The professions, which have for centuries been sheltered against change, are under

Externí odkaz: http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.557673

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Barriers to marketing within professional service firms: A study of the understanding and application of marketing within accountancy and law firms

Autor: Cohen, Geraldine T

This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University. We live in a world of rapid change. Nowadays, there are virtually no organisations that haven’t been affected in one form or another by changes in th

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od_______900::711e5b18d96fd2aa9b79ed5236a7de9a
http://bura.brunel.ac.uk/handle/2438/395

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