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The population of older consumers is growing significantly worldwide as well as in South Africa. Although they have been labelled as vulnerable consumers with less financial freedom, due to their rapid growth in numbers, they have become an important
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1399::facaa82fa090714fee867bbc3e861de9
https://hdl.handle.net/10394/3194810520/EJC-13b88e822d
https://hdl.handle.net/10394/3194810520/EJC-13b88e822d
