Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Clodoaldo Lopes Nizza Júnior"'
Publikováno v:
Spanish Journal of Marketing-ESIC, Vol 26, Iss 1, Pp 117-144 (2022)
Purpose – Salesperson performance is accepted as a relevant factor of retailing success. However, scarce studies reveal the relationship between sales performance and brand relationship. The purpose of this study is both, from one side, to empirica
Externí odkaz:
https://doaj.org/article/18de909825b8498da6b8a4577d024e58
Publikováno v:
Spanish Journal of Marketing - ESIC. 26:117-144
Salesperson performance is accepted as a relevant factor of retailing success. However, scarce studies reveal the relationship between sales performance and brand relationship. The purpose of this study is both, from one side, to empirically demonstr