Zobrazeno 1 - 10
of 35
pro vyhledávání: '"Clinton Amos"'
Autor:
Lixuan Zhang, Clinton Amos
Publikováno v:
Behaviour & Information Technology. :1-18
Publikováno v:
The CASE Journal. 18:745-756
Purpose The purpose of this paper is to provide a medium for in-class discussions on trade-offs in investments in different marketing activities. Research methodology This case used both secondary and primary sources. An examination of the marketing
Autor:
Anthony T. Allred, Clinton Amos
Publikováno v:
Journal of Philanthropy and Marketing. 28
Autor:
Lixuan Zhang, Clinton Amos
Publikováno v:
Journal of Customer Behaviour. 20:301-321
To combat COVID-19, many governments have turned to tracking apps to detect exposure risk or enforce self-quarantine rules. Understanding factors that lead to public acceptance of these apps is essential since the adoption of these apps may help to s
Publikováno v:
Journal of Applied Marketing Theory. 9
Publikováno v:
Journal of Education for Business. 97:69-75
Using student evaluations of teaching (SET) to measure teaching effectiveness is controversial. This study explores the effects of memorizing student names on SET ratings and uses the halo effect a...
Publikováno v:
Journal of Marketing Communications. 28:360-391
Online reviews are an integral destination in the contemporary consumer decision journey as consumers systematically employ them in their decision making processes. Despite burgeoning online review...
Publikováno v:
Journal of Product & Brand Management. 30:1262-1276
Purpose Past research has demonstrated a health halo for food product labels (e.g. organic), resulting in inflated perceptions of a product’s healthfulness (e.g. low fat). While past studies have focused on labeling and related health claims, the h
Publikováno v:
Journal of Consumer Marketing. 36:516-526
Purpose This paper aims to investigate inferences consumers make about organic and all-natural labeled products in both food and non-food contexts using the health halo effect as a theoretical foundation. Design/methodology/approach This paper uses t
Autor:
Stanley E. Fawcett, Amydee M. Fawcett, Sebastian Brockhaus, A. Michael Knemeyer, Clinton Amos
Publikováno v:
The International Journal of Logistics Management. 30:117-139
PurposeThe purpose of this paper is to evaluate how service perceptions influence customer views of the authenticity of corporate sustainability claims. The goal of this paper is to help supply chain decision-makers better understand boundary conditi