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pro vyhledávání: '"Clifford S. Barber"'
Autor:
Clifford S. Barber, Brian C. Tietje
Publikováno v:
Journal of Personal Selling & Sales Management. 28:155-165
Lean thinking has become pervasive in manufacturing, but its use in sales remains exploratory. In this paper, we demonstrate the sales application of an essential tool for lean management called value stream mapping. We conceptualize sales as a proce
Autor:
Brian C. Tietje, Clifford S. Barber
Publikováno v:
Journal of Management Development. 23:596-607
Organizations that include a manufacturing, assembly and/or material processing (MAMP) functions have become increasingly complex, competitive, and dynamic. These organizations demand increased emphasis on recruiting, developing, and retaining manage
Autor:
Clifford S. Barber, Brian C. Tietje
Publikováno v:
Journal of Retailing and Consumer Services. 11:95-107
According to one theoretical approach, the primary economic function of retailers is to deliver products together with distribution services. We use this framework to identify competitive niches for smaller retailers competing against big box stores.
Publikováno v:
Journal of Marketing Education. 23:240-248
In recent years, many business schools have developed integrative programs in response to a number of internal and external factors. Although the exact nature of these programs varies, a significant common element is a desire to impart to students ap