Corporate meme literacy on TikTok – How Ryanair turned a bad brand reputation into social status

Autor: Bjerring , Maria Blach Rossen, Clausen, Sarah Linde, Larsen, Malene Charlotte

Publikováno v: Bjerring, M B R, Clausen, S L & Larsen, M C 2023, ' Corporate meme literacy on TikTok – How Ryanair turned a bad brand reputation into social status ', Under udarbejdelse .

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::2e475a47b7fc642895e7b259772879c3
https://vbn.aau.dk/da/publications/2d8f6fe3-15ca-47f9-92e9-b230dee58ade