Zobrazeno 1 - 10
of 26
pro vyhledávání: '"Claus Ebster"'
Publikováno v:
Personal and Ubiquitous Computing. 26:901-910
This paper discusses the analysis results of successful self-marketing techniques on Facebook pages in the cases of three YouTube gamers: PewDiePie, Markiplier, and Kwebbelkop. The research focus was to identify significant differences in terms of th
Publikováno v:
ANT/SEIT
The present paper presents the results of an analysis of indicators underlying successful self-marketing techniques on social media. The participants included YouTube gamers. We focus on the content of their communication on Facebook to identify sign
Publikováno v:
Data-Centric Business and Applications ISBN: 9783319941165
By integrating methods and models from systems science, the interdisciplinary field of service science has provided the basis for a possible radical shift in understanding the coordination mechanisms underlying global market dynamics. The Variety Eng
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bed92bd20fd2b8483efe00522030f202
https://doi.org/10.1007/978-3-319-94117-2_8
https://doi.org/10.1007/978-3-319-94117-2_8
The concept of charisma has gained considerable interest among social scientists in multiple disciplines. Nevertheless, research on charisma in the marketing field is scarce, and little is known ab...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::fe25f87a904a016733a75d803fc15634
https://hdl.handle.net/11353/10.937142
https://hdl.handle.net/11353/10.937142
Autor:
Claus Ebster, Lieselotte Stalzer
Das Buch vermittelt jenes Wissen, das zur Planung, Durchführung und schriftlichen Fassung wissenschaftlicher Arbeiten unerlässlich ist. Ausführlich behandelt werden unter anderem: • Wahl eines geeigneten Themas • Literatursuche und Datenbankre
Publikováno v:
Marketing ZFP. 36:165-175
Autor:
Claus Ebster, Marion Garaus
The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets fr
Publikováno v:
Global marketing conference proceeding.
Charismatic public figures are often associated with personal magnetism, a captivating aura, and an ability to influence their counterparts. Over the last 25 years, the concept of charisma has gained considerable interest among social scientists, and
Publikováno v:
Dynamic Modeling and Econometrics in Economics and Finance ISBN: 9783319391182
Messages using fear appeals often appear in social marketing, to promote causes such as smoking cessation, healthcare and driving accident prevention. Fear appeals can enhance the effectiveness of such communications, but they also may have unintende
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5d4bc3af4dac73fe9b658ca91acefb38
https://doi.org/10.1007/978-3-319-39120-5_22
https://doi.org/10.1007/978-3-319-39120-5_22
Publikováno v:
Journal of Retailing and Consumer Services. 16:145-154
Relatively little is known about the influence children have on their parents’ purchases in a retail setting. This study investigates which factors affect children's purchase requests and their parents’ subsequent purchases. It was found that fac