Zobrazeno 1 - 8
of 8
pro vyhledávání: '"Claudiu-Cătălin MUNTEANU"'
Publikováno v:
SEA: Practical Application of Science, Vol II, Iss 5 (3/2014), Pp 527-532 (2014)
Integrating corporate governance into brand management is fundamental for protecting shareholders, considering the increasing importance of brands in firms’ performance and the dissociation between shareholders and managers in most large and medium
Externí odkaz:
https://doaj.org/article/304c84fa96e54cbc81fc571e9476f3b9
Publikováno v:
In Procedia - Social and Behavioral Sciences 8 January 2014 109:108-112
Publikováno v:
”30 Years of Inspiring Academic Economic Research – From the Transition to Market Economy to the Interlinked Crises of 21st Century” ISBN: 9788366675261
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::704e2feca32de3f76dacfb397cbde2af
https://doi.org/10.2478/9788366675261-033
https://doi.org/10.2478/9788366675261-033
Publikováno v:
Industrial Marketing Management. 86:191-200
Marketing outsourcing has been increasing for decades due to its well-known benefits, even though the development of dynamic marketing capabilities can be severely damaged as a result. This study focuses on the conditions under which marketing outsou
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1f06f367cb81df4ec951ce2c09682a4b
https://doi.org/10.1016/j.indmarman.2019.11.017
https://doi.org/10.1016/j.indmarman.2019.11.017
Autor:
Claudiu-Cătălin, Munteanu1 munteanu.katalyn@yahoo.com
Publikováno v:
Business Management Dynamics. Oct2014, Vol. 4 Issue 4, p19-26. 8p.
Publikováno v:
Ovidius University Annals: Economic Sciences Series, Vol XXI, Iss 2, Pp 849-855 (2021)
Many companies rely in practice on personalization engines and value co-creation in order to boost the efficacy of their one-to-one customer relationships. Real-time marketing (RTM) can increase the efficacy of marketing activities by taking advantag
Externí odkaz:
https://doaj.org/article/5f3077ee9fc4479f917cae3279963faf
Publikováno v:
Amfiteatru Economic; Feb2014, Vol. 16 Issue 35, p58-72, 15p
Autor:
Claudiu-Catalin Munteanu
Publikováno v:
Romanian Economic Journal, Vol XVIII, Iss 55, Pp 57-70 (2015)
In the era of hyper competition, competitive differentiation has become increasingly important. Brand extensions are used by companies across various industries for competitive differentiation. But in the era of hyper competition, a successful differ
Externí odkaz:
https://doaj.org/article/a87065e3f3ad433cb32489b02d808552