Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Claudia- Cristina PLOSCARU"'
Publikováno v:
SEA: Practical Application of Science, Vol II, Iss 5 (3/2014), Pp 527-532 (2014)
Integrating corporate governance into brand management is fundamental for protecting shareholders, considering the increasing importance of brands in firms’ performance and the dissociation between shareholders and managers in most large and medium
Externí odkaz:
https://doaj.org/article/304c84fa96e54cbc81fc571e9476f3b9
Publikováno v:
Management & Marketing, Vol XII, Iss 1, Pp 7-13 (2014)
In this paper we conceptually discussed the brands’ role in the society, the dimensions of branding and the relationship between the brand and the products. We adhere to the main ideas expressed in the literature, that the brand is more than a prod
Externí odkaz:
https://doaj.org/article/07781d6af90e41c1b063279665d0dd1c