Zobrazeno 1 - 10
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pro vyhledávání: '"Claudia Townsend"'
Publikováno v:
Journal of the Association for Consumer Research. 8:142-152
Publikováno v:
Journal of the Academy of Marketing Science. 51:636-657
Publikováno v:
Journal of the Academy of Marketing Science. 49:566-583
Some companies use image-based logos (e.g., Pepsi and Apple), while others use text-based logos (e.g., GameStop and Kohl’s). This research examines the influence of brand familiarity on consumers’ responses to these distinct logo formats. Four st
Autor:
Carter, Morgan, Claudia, Townsend
Publikováno v:
Current Opinion in Psychology. 46:101320
In response to a recent call to better understand the drivers of self-expressive consumption; this review examines the latest relevant research to identify two broad classes of benefits of self-expressive consumption. First are utilitarian benefits t
Autor:
Aparna Sundar, Laura A. Peracchio, Ngoc To, Luca Cian, Claudia Townsend, Xavier Cortada, Maura L. Scott, Adriana V. Madzharov, Melissa G. Bublitz, Tracy Rank-Christman, Vanessa M. Patrick
Publikováno v:
Journal of the Association for Consumer Research. 4:313-331
This article provides a new perspective on collaborative art as a transformational force to strengthen community and enhance well-being. We outline a best practices-based framework to foste...
Publikováno v:
Journal of Business Research. 100:245-254
Online retailers commonly display social media share icons on product pages, offering consumers the ability to instantly announce their interest or purchase of a product to their social media network via Facebook, Twitter, or otherwise. We hypothesiz
Publikováno v:
Journal of Business Research. 98:177-190
We examine how experiential framing, an increasingly popular marketing tactic, influences consumer review behavior. Experiential framing is a communication strategy whereby marketers describe a material product as if it is an experience, something th
Publikováno v:
Journal of Marketing. 82:142-152
The present research decomposes consumer donation behavior into two components: donation choice (i.e., whether to donate) and donation amount (i.e., how much to donate). It then considers how information related to the donor and information related t
Autor:
Claudia Townsend, Eva C. Buechel
Publikováno v:
Journal of Consumer Research. 45:275-297
Autor:
Claudia Townsend
Publikováno v:
Journal of Consumer Research. 44:794-815
Research on the optimization of donation solicitations has focused on language and content rather than appearance. The present work considers how a solicitation’s appearance influences donor response. The results indicate that potential donors make