Výsledky vyhledávání - "Claudia Fernanda Gonzalez-Arcos"

Commentary: the unintended consequences of digital service technologies

Autor: Mark S. Rosenbaum, Gabby Walters, Karen L. Edwards, Claudia Fernanda Gonzalez-Arcos

Publikováno v: Journal of Services Marketing. 36:97-109

Purpose This commentary puts forth a conceptual framework, referred to as the consumer, organization, government framework of unintended digital technology service failures, that specifies consumer, organizational and governmental shortcomings that r

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::df777c4c6adb0f6274de6b1f4109a39e
https://doi.org/10.1108/jsm-03-2021-0072

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Branding’s academic–practitioner gap: managers’ views

Autor: Elizabeth Ferrier, Claudia Fernanda Gonzalez-Arcos, Frank Alpert, Mark Brown, Rico Piehler

Publikováno v: Journal of Product & Brand Management. 31:218-237

PurposeThis study aims to investigate marketing managers’ views on the existence and nature of the academic–practitioner gap in the branding domain.Design/methodology/approachUsing a purposive sampling method, the researchers conduct semi-structu

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::7696c1ea39231da0a31f7ad9ffa6e175
https://doi.org/10.1108/jpbm-09-2020-3105

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