Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Claudia Cristina PLOSCARU"'
Publikováno v:
Management & Marketing, Vol XII, Iss 1, Pp 7-13 (2014)
In this paper we conceptually discussed the brands’ role in the society, the dimensions of branding and the relationship between the brand and the products. We adhere to the main ideas expressed in the literature, that the brand is more than a prod
Externí odkaz:
https://doaj.org/article/07781d6af90e41c1b063279665d0dd1c
Publikováno v:
SEA: Practical Application of Science, Vol II, Iss 5 (3/2014), Pp 527-532 (2014)
Integrating corporate governance into brand management is fundamental for protecting shareholders, considering the increasing importance of brands in firms’ performance and the dissociation between shareholders and managers in most large and medium
Externí odkaz:
https://doaj.org/article/304c84fa96e54cbc81fc571e9476f3b9