Zobrazeno 1 - 10 of 15 pro vyhledávání: '"Clarke L. Caywood"'
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Elektronická kniha
The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition
Autor: Clarke L. Caywood
The definitive guide to PR and communications—updated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marke
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A Semiotic Approach to Determining the Sins and Virtues Portrayed in Advertising
Autor: Frederick W. Langrehr, Clarke L. Caywood
Publikováno v: Journal of Current Issues & Research in Advertising. 17:33-47
The meaning of an ad, according to semiotic or sign analysis, is based upon the interpretation of the person seeing or hearing the ad. Analysts selected for their pre-determined point of view narrated in depth interpretations of 12 randomly selected
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::c6cc5f05c4dd86d59ebeeb4eeff14021
https://doi.org/10.1080/10641734.1995.10505024
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6
Do attitudes toward political advertising affect information processing of televised political commercials?
Autor: Clarke L. Caywood, William G. Christ, Esther Thorson
Publikováno v: Journal of Broadcasting & Electronic Media. 38:251-270
This study tested whether attitudes toward politics and political advertising correlated with specific responses to issue/image, attack/support ads and the candidates who sponsored the ads. Memory, attitudinal, and emotional responses to the ads were
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::f8ae7811516fddeb09cfd20664af42d7
https://doi.org/10.1080/08838159409364264
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7
Integrated marketing communications: A new master's degree concept
Autor: Raymond P. Ewing, Clarke L. Caywood
Publikováno v: Public Relations Review. 17:237-244
For years Northwestern University offered separate graduate degree programs in corporate public relations, advertising, and direct marketing. Those programs have been fused into an integrated marketing communications program. The five-quarter program
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::e2b508cb38a4fc1b08b9311138e1eaec
https://doi.org/10.1016/0363-8111(91)90020-l
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8
Effects of issue‐image strategies, attack and support appeals, music, and visual content in political commercials
Autor: Clarke L. Caywood, William G. Christ, Esther Thorson
Publikováno v: Journal of Broadcasting & Electronic Media. 35:465-486
One of the barriers to understanding how people process political commercials has been the scarcity of studies that manipulate the presence of significant dimensions of advertising content so that the impact of those dimensions can be examined indivi
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::30c2091ddb9310c4e0f9363010657685
https://doi.org/10.1080/08838159109364141
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9
The application of 'integrated marketing communications' to social marketing and health communication: organizational challenges and implications
Autor: Susan D. Kirby, Vicki S. Freimuth, Clarke L. Caywood, Glen Nowak, Galen Cole
Publikováno v: Social marketing quarterly. 4(4)
Influencing consumer behavior is a difficult and often resource-intensive undertaking, with success usually requiring identifying, describing, and understanding target audiences; solid product and/or service positioning relative to competitors; and s
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8c9036823f7c60b1cacdea662538edd9
https://pubmed.ncbi.nlm.nih.gov/12348831
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