Zobrazeno 1 - 10
of 128
pro vyhledávání: '"Claire I. Tsai"'
Publikováno v:
Journal of Consumer Research. 49:1118-1139
Consumers often gain extra free time unexpectedly. Given the increasing time pressure that consumers experience in their daily lives, it is important to understand how they spend windfall (or unexpected) free time, which we term found time. In a seri
Publikováno v:
Journal of Marketing. 85:168-183
Although prior research has advanced our understanding of the drivers of organ donation attitudes and intentions, little is known about how to increase actual registrations within explicit consent systems. Some empirical evidence suggests that costly
Autor:
Jan R. Landwehr, Claire I. Tsai, Andreas Herrmann, Philipp Scharfenberger, Ann L. McGill, Jenny Lena Zimmermann
Publikováno v:
Journal of Marketing Behavior. 4:173-202
Marketing research has long recognized the relevance of consumption vocabulary to consumers’ individual perception and preference formation. Little research, however, has investigated how such vocabulary might guide interpersonal product discussion
Publikováno v:
SSRN Electronic Journal.
Although prior research has advanced our understanding of the drivers of organ donation attitudes and intentions — e.g., knowledge and altruistic motivation — little is known about how to increase actual registrations. Some empirical evidence sug
Autor:
Utpal M. Dholakia, Timothy J. Gilbride, Koert van Ittersum, Leonard Lee, Tim Böttger, Barbara E. Kahn, J. Jeffrey Inman, Ajay Kalra, Jennifer Argo, Leigh McAlister, Lehman, Claire I. Tsai, Venkatesh Shankar
Publikováno v:
Journal of the Association of Consumer Research, 3(3), 277-293. The University of Chicago Press
We propose a theory-based model of the shopper journey, incorporating the rich literature in consumer and marketing research and taking into account the evolving retailing landscape characterized by significant knowledge, lifestyle, technological, an
Autor:
Claire I. Tsai, Jia Lin Xie
Publikováno v:
Journal of Behavioral Decision Making. 30:1168-1181
The present research investigates how incidental confidence influences self-interested behaviors. It is well established that being in a psychological state of lower confidence causes people to experience psychological aversion that they are motivate
Publikováno v:
Journal of the Academy of Marketing Science
As companies increasingly conduct marketing research online (e.g., through social networking sites or their brand community platforms), the knowledge that others are also filling out the same surveys becomes increasingly salient to respondents. This
Autor:
Claire I. Tsai
Publikováno v:
Perspectives. 23:615-633
The increasing entertainment-oriented tendency of the news engages audiences’ emotions more readily. This trend has triggered my interest in studying the humorous aspects of international news on TV and how different varieties of humor in the TV ne
Publikováno v:
Behavioral Science & Policy. 1:57-68
To improve efficiency and reduce costs, government agencies provide more and more services online. Yet, sometimes people do not access these new services. For example, prior to our field experiment intervention, Ontario spent $35 million annually on
Autor:
Ajay Kalra, Utpal M. Dholakia, Barbara E. Kahn, Donald R. Lehmann, Leigh McAlister, Koert van Ittersum, Leonard Lee, Claire I. Tsai, J. Jeffrey Inman, Jennifer Argo, Venkatesh Shankar, Tim M. Boettger, Timothy J. Gilbride
Publikováno v:
SSRN Electronic Journal.
We propose a theory-based model of the shopper journey, incorporating the rich literature in consumer research and marketing research. We also take into account the evolving retailing landscape, characterized by significant knowledge, lifestyle, tech