Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Claire Heeryung Kim"'
Autor:
DaHee Han, Claire Heeryung Kim
Publikováno v:
Asia Marketing Journal, Vol 25, Iss 2, Pp 84-98 (2023)
A salient identity influences individuals' judgment on products. The current research investigates why identity salience sometimes produces asymmetric effects on an individual's judgment such that a salient identity often influences judgment on ident
Externí odkaz:
https://doaj.org/article/782e93470d474dbf9388749661434413
Publikováno v:
Social Influence, Vol 13, Iss 4, Pp 177-191 (2018)
The current research examines how political identity shapes preferences for objects and messages that highlight either equality or hierarchy. We find that liberals show a greater preference for an object associated with less as opposed to more hierar
Externí odkaz:
https://doaj.org/article/6077fb5e32d74680b3ea1d07bc4b26a3
Publikováno v:
Marketing letters.
An increasing number of firms rely on consumers to develop new ideas for the marketplace. While many firms rely on online crowdsourcing communities, some have created facilities that encourage in-person ideation through which consumers can interact w
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e185acd854190576adf60e34a909f677
https://pubmed.ncbi.nlm.nih.gov/35600670
https://pubmed.ncbi.nlm.nih.gov/35600670
Autor:
Claire Heeryung Kim, Eunjoo Han
Publikováno v:
Journal of Retailing. 96:235-250
Building on the persuasion knowledge model, the present research suggests that price discounts have divergent effects on consumer response to fairtrade products depending on the level of personal relevance to fairtrade (i.e., cause involvement). More
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3f4a6f2975a77ebe05ad984d1f596ac3
https://doi.org/10.1016/j.jretai.2019.10.001
https://doi.org/10.1016/j.jretai.2019.10.001
Autor:
Claire Heeryung Kim, Joonkyung Kim
Publikováno v:
Sustainability; Volume 13; Issue 23; Pages: 13458
Sustainability, Vol 13, Iss 13458, p 13458 (2021)
Sustainability, Vol 13, Iss 13458, p 13458 (2021)
Social enterprises aim to achieve both social and economic goals by reaching broader consumer segments through extensive assortments, but research into how this product proliferation strategy affects consumer response is scarce. In the current resear
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2be03dd7f021dc78ef42366e35de78ee
Publikováno v:
Social Influence. 13:177-191
The current research examines how political identity shapes preferences for objects and messages that highlight either equality or hierarchy. We find that liberals show a greater preference for an ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b052b5c3697776d36038a452eb1dfbf7
https://doi.org/10.1080/15534510.2018.1518786
https://doi.org/10.1080/15534510.2018.1518786
Autor:
Youjae Yi, Claire Heeryung Kim
Publikováno v:
Psychology & Marketing. 33:573-583
This research examines the effects of impression management on consumers’ coupon redemption and suggests different underlying mechanisms with respect to cultural self-construal. Four studies show that, when primed with impression management, indivi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e50c1d0fd9d90a1869351ce4a7956bf7
https://doi.org/10.1002/mar.20898
https://doi.org/10.1002/mar.20898