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pro vyhledávání: '"Cindy Avelin Priska"'
Publikováno v:
Journal of Management and Business Review, Vol 20, Iss 3, Pp 311-331 (2023)
Hepi Circle products use reusable plastic packaging. Hepi Circle needs to know consumer behavior to develop an appropriate green marketing strategy. This study aims to map Hepi Circle consumers and design a holistic green marketing mix strategy to ad
Externí odkaz:
https://doaj.org/article/d26493ffdc9b44a1a9615b293173a511
